Search Engine Optimization for small business in Plano TX

Search Engine Optimization or SEO is the process of high ranking one or more of your web pages on top search engines like Google, Yahoo and Bing. Proper SEO marketing involves a combination of On-page and Off-page optimization. If you are a local small business owner in Plano Texas, it is critical that you spend some time and effort on this aspect of your website. When done properly, SEO and Internet Marketing have the lowest capital cost and the highest ROI of any marketing efforts that you will undertake. This strategy on Google SEO ranking will invariably generate more business leads resulting in higher revenues for your company. SEO engine optimization effort is well worth it as it will rank your webpages higher on the top 10 Search Engines where potential customers are doing most of the natural keyword searches.


"Kash and his team are awesome! With his expertise and vast knowledge, he helped us gain visibility and traffic for our Minuteman Press Plano business using SEO. True professional! Excellent value and recommend him highly. Thank you!"

Linda, Minuteman Press

Plano, Texas




At Kash Data Consulting LLC in Plano Texas, our focus is on SEO for local small businesses in Plano and surrounding areas like Frisco, Allen and Lewisville. Our Internet Marketing consultants have significant years of experience in Google SEO ranking "best practices". We have worked with a decent number of satisfied clients who have seen dramatic uptick in Internet traffic as a result of Search engine marketing efforts. Our SEO experts and web marketing gurus take a systematic approach towards improving your web pages and website ranking for the top 3 search engines including Google, Yahoo and Bing.  We do offer specific SEO packages to suit your needs and our hourly rate is half compared to other SEO companies. Our team of SEO professional believes in high quality service but at nominal charges.

Here are some of the recent clients with their rankings:


Site Keyword Google Ranking Google Query
http://omegamasonry.com/repair_division.html Masonry Repair Plano 3 Go
http://www.plano.minutemanpress.com/ Plano Printing 1 Go
http://www.look4dallashomes.com/allen-homes.html Allen Homes 7 Go
http://stanfit.com/private-personal-training-with-stanfit/ Private Personal Trainer Plano 6 Go


 




If you are interested in a FREE no-obligation SEO proposal and Google rank check, contact one of our SEO consultants at info@DataTechnologyLLC.com

In addition, to better assist our local business owners in Plano. TX we have put together basic know-how about improving search engine ranking for their Texas small business websites. This basic video training includes tips and tricks on to help you with search engine ranking. Here are the details on this training video on SEO and internet marketing:

Search Engine Ranking  and Optimization - Part I

(Running time 26 minutes)


We kick off this training video series on Search Engine Optimization by doing a case study on one of our existing pages. Our website for case study is:

http://www.learningsqlserver2008.com/

This site focuses on training and instruction related to Microsoft SQL Server 2008 product. Currently the page is not showing up in the top 5 pages of popular search engines including Google, Yahoo and Bing. So how did we get there??


Search Engine Optimization Tip 1 - Get a baseline number of page visits

Before we can do any detail SEO analysis, we need to get a number of baseline visits that we are getting on the web page. We are going to use Webalizer to get the visits in October, November and December. Here are the numbers:

-October - 194
-November - 251
-December - 163

SEO Tip 2 - Searching for SEO keywords

In our opinion, the most important component of SEO optimisation and internet marketing is keyword research and selection. This is vital as it gives you concrete SEO keywords that your potential customers are searching for on the search engine. In this training on internet marketing, we guide you through two great FREE tools for keyword suggestion needs. One is Wordtracker and the other is Seobook . Both these websites have valuable resources to help you with Internet Marketing keyword selection that potential customer are using now. Using these expert tools we come up with a list of four keyword phrases that are listed as follows:





-Free SQL server videos (Main SEO keyword phrase)
-SQL server 2008
-SQL server training
-SQL server free



Google Optimization Tip 3 - Are we currently showing up?

Using our top four keyword phrases, we are going to go back to the top three search engines to see if keywords are indeed showing up or not. After we go through all these keyword phrases, we find out that we are not showing up on any of the search engines, not good! This discovery gives us even more reason to optimize our pages from an internet marketing perspective.


Search Engine Ranking Tip 4 - It's all about META TAGS.

This is what I consider the "meat and potatoes" section on optimization for internet marketing of your site. The HTML tags related to On-page optimization are probably the most critical items when it comes to Search Engine Optimization ranking. First we discuss three important tags, TITLE, META Description and META Keywords. These tags are necessary for the search engine robots and crawlers. In addition you can also utilize these tags when an internet surfer sees your page in a top search engine results, they can get a quick highlight from the page title and description information. As such the verbiage needs to be intriguing, informative and appealing to a prospect customer.



Search Engine Ranking  and Optimization - Part II

(Running time 25 minutes)


Search Engine Ranking Tip 5 - Still More TAGS?

In this lesson we continue our discussion on Search Engine Ranking and Optimization. Last time we had discussed tags including TITLE, META description and META keywords to enhance internet marketing of your pages. In this part on SEO video training we are going to focus on BODY tags which are equally as important as META tags. The ones we will focus on include HEADING (H1..H6), STRONG, BOLD and Hyperlink tags.  It is vital from an Internet marketing point of view that you include the main keyword phrase preferably in the beginning of the webpage as an H1 or H2 HTML heading.  In our case this is going to be "Free SQL Server Videos". One item that we are doing well in our existing page is to use BOLD and STRONG HTML tags; these are used to stress an important point and also assist from an Internet ranking perspective. The last item for tags is links from your website to internal and external pages as it is important from a search engine point of view. A robot will typically read the Anchor text of a link, try to match it to your PAGE TITLE and KEYWORDS. Next it will go to the targeted site look at its SEO page ranking and relevance to the current topic and keywords.  In such a manner it is crucial to use good and meaningful anchor text not only for your personal internet marketing but also for the usability of your audience.  Make sure to link high quality related pages only and that the links are operational.

Search Engine Tip 6 - SEO Keyword density.

SEO Keyword density is defined as the ratio of keywords and phrases to the total number of words on your website page.  It is suggested that the optimal SEO keyword density be 5% for one keyword and not to exceed 10% for all your keywords and phrases.  We prefer to stick around keyword density of 4-5% as the magic number. In this step we are going to compute the keyword density of all the keyword phrases first.  Next we are going to go back to the drawing board and try to improve incidence of keyword phrases.

Initially keyword density on our page is 60/1352 = 3.6% which is low compared to the common recommendations by SEO experts. In the next internet marketing video we will take steps to improve our SEO Keyword density.

 





Search Engine Ranking  and Optimization - Part III

(Running time 22 minutes)


We finish the current topic on SEO Keyword Density. We changed tutorial to training, SQL Server to SQL Server 2008 and modified the word order e.g. SQL Server 2000 video training instead of SQL Server 2000 training. We copied the webpage to Microsoft Word 2007 in order to find the updated SEO Keyword Density. Using the above mentioned techniques we improve the keyword density to 74/1673 = 4.4%, Super!


SEO Ranking Tip 7 - Optimizing images for Internet Marketing

Images are our next topic in SEO optimization and internet marketing. Adding images is good for enhancing your website content and it is a perfect solution for adding tougher and misspelled SEO keywords that customers might search on. The way you can achieve this objective is to use the alternative (ALT) tag which is a way to tell the browser what the image is all about. This is also helpful for crawlers since they can only read textual data. Attention needs to be paid to the img file name and directory location also.


Internet Marketing Tip 8 - Directory structure and file names

Among SEO gurus, Internet Marketing factor #1 is keywords in URL and factor #2 is keywords in domain. You do not have much control over the domain for an existing page, however you do have control over the URL as it contains directory and file names. Take a look at this example of page we optimized for learningcomputer.com. If you search on Yahoo or Google for "Mozilla Firefox New Features", this page is ranked 9/34 million, not too Shabby!!
http://www.learningcomputer.com/mozilla-firefox/new-features.html


Search Engine Optimization Tip 9 - Content is King.

Definitely one of the highest factors when it comes to Search Engine Marketing and Ranking. Your content needs to be not only informative and written in an appealing manner as well. If it is average or marginal in quality, this will not interest the potential customers and they will not be returning any time soon. According to some Search Engine research, longer pages (in size) are better than shorter pages.


SEO Optimization Tip 10 - Backlinks

A backlink is a link from another site to your website, as such it indicates popularity of a web page. Instead of doing link exchange that some SEO Consultants suggest, try to use 3 way linking. 3 way linking means you add link to an external site (A) from one of your sites (B), then they add a link to one of your other sites (C), not the same as (A). We also cover how to check your websites links from Yahoo and Google. Finally you can ask other Web Masters to use Anchor Text that is more meaningful to your content.


Search Engine Ranking Tip 11 - Other SEO ideas

Last item on Search Engine Optimization is to get the word out on your business, products and services. This technique involves using FREE sites including the following:

-Yahoo Answers
-eBay
-YouTube
-Blogger

 


Search Engine Ranking  and Optimization - Part IV

(Running time 15 minutes)

In this last video on search engine optimization, we bring all of this SEO Ranking information together. Remember we are trying to get one of our pages, http://www.learningsqlserver2008.com/member.htm ranked in the first five pages on Top Search Engines. The SEO keyword phrase we are looking to optimize is "Free SQL server videos"

Next we put our main keyword phrase shown above to test. We check Yahoo.com to see if our web page made it to the list, it did not. After that we look at Bing.com and our page did not make it to the list either. However when we look at Google.com for the main SEO keyword phrase, our page is ranked 22 out of 25,000,000 natural search results!! That is not too shabby for a SEO Ranking and optimization case study in less than 2 hours.

Video marketing with Youtbue

YouTube is considered the second search engine after you to By some estimates, YouTube is considered the second most popular search engine. YouTube is not just for entertainment purposes only, can drive significant traffic to your site. Another important fact to keep in mind is that YouTube is owned by Google so in search results the especially related to videos, YouTube will rank higher than other sites.  Media especially video is going to be the next bit big marketing tool.  As such, as a small business, you need to be involved in video marketing from the get go. Video marketing can also be vital for businesses for organizations with a focus on "how to" topics.  Its easy to put a "how to" video together and uploaded it to YouTube. Make sure you optimize keywords in the Title, Description and Tags. 


FREE Video Training on Search Engine Marketing and Ranking!!


-Search Engine Optimization - Sample Video 1
-Search Engine Optimization - Sample Video 2
-Search Engine Optimization - Sample Video 3



Related Links Search Engine Optimization and Plano SEO Ranking

-Search Engine Optimization Tips
-Top 10 SEO Techniques
-Free SEO Keyword Research
-Excellent site on Dallas SEO and Internet Marketing

 

 
 
 
 
Copyright 2010 Kash Data Consulting LLC :: Powered by: Digital Fusion