Plano SEO – How To Improve Digital Marketing For A Plano Business
What is SEO?
How do I get on the first page of Google? In the first spot!
There are so many things I can do! How do I decide between SEO, PPC and everything else?
How do I improve conversion, completion of the task, sale of a product?
Is Social Media marketing really necessary?
Can I track conversions, how do I do that?
Am I able to seek and reach out to people that end up on my website?
These are just a sample of the endless questions I get from my clients in Plano, new prospects, and students attending digital marketing classes in Collin College in Plano, TX.
Some of the answers are easy, others not so much.
For today, I want to focus on SEO (Search Engine Optimization) for a typical small business in Plano.
If you have a small to medium size business in Plano, Frisco or other North Dallas cities, how can you crack the SEO code, or traverse through the minefield of conflicting explanations on the Internet?
I wish there was a blue pill, or a magic bullet that solves all your digital marketing needs for your organization in Plano. Unfortunately, there is no such thing. This whole digital marketing area is quite new and things are changing every day at a super rapid pace. Having said that, there are some tried and tested techniques that have withstood the testing of time. So, without further delay, let’s jump into it.
In order to rank well on Google from an organic point of view for your Plano business, you will need to do:
- On-page SEO
- Off-page SEO
- Google AdWords PPC (Pay Per Click) marketing
- Social Media marketing
- Email marketing
And a few other things.
I’m not going to be able to go through every single element. But at the very least let’s cover On-Page SEO for your Plano business. Supposedly Google and other search engines look at more than 200 items for this. Who really knows, but I always advise my Plano customers to at least focus on these 10 to 15 items every time they are trying to optimize a page for Google, Yahoo or Bing.
1. Keyword Research So You Know What Customers Are Looking For
This is going to give you a concrete number of search terms and their monthly search volume. Keyword tools will make your job easier. Recommended ones are Google Keyword tool, SEO Book keyword tool or Keyword explorer by Moz.
2. Optimize The Meta Title Tag
This is by far the most important SEO factor in my opinion. It is the first thing a potential customer sees on SERP (Search Engine Results Page), if you are lucky enough to rank. And the search engines weigh heavily what you include in it. One of our pages that rank for the term “plano seo” has this Meta Title tag:
<title >Search Engine Optimization for small business in Plano TX </title >
3. Optimize The Meta Description Tag
If you are a small business in Plano and have already optimized the Title Tag, this is the second thing you should focus on. The Meta Description Tag is not only vital as search engines display it after the Title Tag, it also gives the potential reader some input on what this particular page or blog post is all about.
Here’s an example of a Meta Description Tag:
<meta name =”description” content =”Search Engine Optimization for small business in Plano TX – We are an SEO company based in Plano Texas, we help local businesses with Internet Marketing. Our SEO consultants have years of Internet marketing and SEO Ranking know how.”/>
4. Work On Your Headings, Namely H1 Through H6 html Tags
Headings on a page are not any different than the ones you use on a research paper in college or business report at work. The order of the words matter so use the most important keyword first and then the second one and then the third.
5. Mix Up the Verbiage In Your Copy Writing
I always say this in my classes. “Auto insurance” is the same as “Car insurance” which is the same as “Automobile insurance”. Why? Because it’s true. People search for the same thing in many different ways. So, as a business in Plano, would you not want to optimize your pages and blog posts in the same manner? The answer to that is yes!
Sample from our page on “Plano SEO”:
“When done properly, SEO and Digital Marketing have the lowest capital cost and the highest ROI of any marketing efforts that you will undertake. This strategy on Google SEO ranking…”
All the terms above in italics mean the same things.
Small and medium businesses in Plano will need to use Search Engine Optimization and Digital Marketing to get good search rankings on Google.
You can optimize a web page for on-page SEO by focusing on 5 main items:
- Keyword Research
- Optimize the Meta Title Tag
- Optimize the Meta Description Tag
- Work on your Headings, H1 through H6
- Mix up the verbiage in your copy writing
On-page SEO optimization and digital marketing will help to improve the organic search rankings on Google for your Plano business.
As a Plano SEO company, we provide the following SEO and Digital Marketing services to our customers in Plano:
- SEO (Search Engine Optimization)
- Google AdWords PPC (Pay Per Click) marketing
- Google Analytics
We serve businesses in the following cities: Plano, Frisco, Richardson, Allen, McKinney, Dallas, North Dallas and the rest of the USA.
Visit our Blog for more articles on SEO and Digital Marketing for Plano businesses.
Related Links for Plano SEO Ranking, Search Engine Optimization and Digital Marketing