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Progressive Web Apps

Developed by Google in 2015, Progressive Web Apps can be defined as the bridge between native mobile apps and websites. Technically a PWA it’s like a website that offers the same experience of a native app. Even better than a native app, a PWA runs inside of a web browser that customers can reach via […]

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Mobile Marketing: Geofencing, Geotargeting and Beacons

Mobile is the fastest-growing digital advertising format in the United States. The main factor which is increasing the growth in mobile advertising is its ability to target customers in specific locations through Geofencing, geotargeting and beacons.                       What is Geofencing technology Geofencing mostly uses GPS […]

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INSTAGRAM POLLS: fresh content ideas and more!

Why Instagram polls: In the digital marketing era, with more and more people active on social media it’s important how your business uses online communication channels like Instagram, Pinterest, etc. to build brand awareness, get more leads, increase customer retention and improve overall customer experience. As a matter of acts, engaging with people online can […]

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