Search Engine Optimization or SEO is the process of high ranking one or more of your web pages on top search engines like Google, Yahoo and Bing. Proper SEO marketing involves a combination of On-page and Off-page optimization. If you are a local small business owner in Plano Texas, it is critical that you spend some time and effort on this aspect of your website. When done properly, SEO and Internet Marketing have the lowest capital cost and the highest ROI of any marketing efforts that you will undertake. This strategy on Google SEO ranking will invariably generate more business leads resulting in higher revenues for your company. SEO engine optimization effort is well worth it as it will rank your webpages higher on the top 10 Search Engines where potential customers are doing most of the natural keyword searches.

“Kash and his team are awesome! With his expertise and vast knowledge, he helped us gain visibility and traffic for our Minuteman Press Plano business using SEO. True professional! Excellent value and recommend him highly. Thank you!”

Linda, Minuteman Press

Plano, Texas

At Kash Data Consulting LLC in Plano Texas, our focus is on SEO for local small businesses in Plano and surrounding areas like Frisco, Allen and Lewisville. Our Internet Marketing consultants have significant years of experience in Google SEO ranking “best practices”. We have worked with a decent number of satisfied clients who have seen dramatic uptick in Internet traffic as a result of Search engine marketing efforts. Our SEO experts and web marketing gurus take a systematic approach towards improving your web pages and website ranking for the top 3 search engines including Google, Yahoo and Bing.  We do offer specific SEO packages to suit your needs and our hourly rate is half compared to other SEO companies. Our team of SEO professional believes in high quality service but at nominal charges.

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If you are interested in a FREE no-obligation SEO proposal and Google rank check, contact one of our SEO consultants at
In addition, to better assist our local business owners in Plano. TX we have put together basic know-how about improving search engine ranking for their Texas small business websites. This basic video training includes tips and tricks on to help you with search engine ranking. Here are the details on this training video on SEO and internet marketing:

SEO Plano and SEO Ranking – Part I

We kick off this training video series on Search Engine Optimization by doing a case study on an existing pages. Our website for case study is:

This site focuses on training and instruction related to Microsoft SQL Server 2008 product. Currently this page is not showing up in the top 5 pages of popular search engines that we are interested in. The 3 search engines that we are interested in are Google, Yahoo and Bing .


Plano SEO Step 1 – Get a baseline number of page hits
Before we can do any Search Engine Optimization Plano analysis, we need to get a number of baseline hits that we are getting on the web page.  We are going to use Webalizer to get the page hits in October, November and December. Here are the number of SEO hits:
-October – 194
-November – 251
-December – 163

Plano SEO Step 2 – Searching for SEO keywords
In our opinion, the most important component of SEO optimization and Plano Internet marketing is keyword selection. This is vital as it gives you concrete SEO keywords that your potential customers are searching for. In this training on Dallas Search Engine Optimization and internet marketing, we guide you through two great FREE SEO tools for keyword suggestion needs. One is link Wordtracker and the other is Seobook . Both these websites have valuable resources to help you with Plano SEO keyword selection that potential customer are using now. Using these expert SEO tools we come up with a list of four keyword phrases that are listed as follows:Free SQL Server & videos (Main SEO site keyword phrase )
-SQL Server 2008
-SQL Server training
-SQL Server free

Plano SEO Step 3 – Are we currently showing up?
Using our top four SEO keyword phrases, we are going to go back to the top three search engines to see if keywords are indeed showing up or not. After we go through all these keyword phrases, we find out that we are not showing up on any of the search engines. This discovery gives us even more reason to optimize our pages from a Search engine optimization Plano and internet marketing perspective.

Plano SEO Step 4 – Its all about META TAGS.
This is what I consider the “meat and potatoes” section on SEO Plano optimization and internet marketing. The HTML tags related to on page and off page SEO optimization are probably the most critical items when it comes to Search Engine Optimization and internet marketing.
First we discuss three important tags, TITLE, META Description and META Keywords . These tags are necessary for the search engine robots and crawlers. In addition you can also utilize these tags when a user sees your page in a top search engine results, they can get a quick highlight from the page title and description information. As such the verbiage needs to be intriguing and appealing to a prospect customer.
(Running time 26 minutes)

Search Engine Optimization Plano and SEO Ranking – Part II

Plano SEO Step 5 – Still More TAGS?
In this lesson we continue our discussion on Search Engine Ranking and Optimization in Plano. Last time we had discussed tags including TITLE, META description and META keywords to enhance internet marketing of your pages. In this part on SEO training we are going to focus on BODY tags which are equally as important as META tags. The ones we will focus on include HEADING
(H1..H6), STRONG, BOLD and Hyperlink tags.  It is vital from an Internet Marketing point of view that you include the main keyword phrases preferably in the beginning of the webpage as an H1 or H2 HTML heading. In our case this is going to be Free SQL Server
. One item that we are doing well in our existing page is to use BOLD and STRONG HTML tags; these are used to stress an important point and also assist from Seo ranking perspective. The last item for tags is links from your website to internal and external pages as it is important not only from a user perspective but also a vital search engine optimization technique. A robot will typically read the Anchor text , try to match it to your TITLE and KEYWORDS. Next it will go to the targeted site look at its SEO page ranking and relevance to the current topic and keyword.In such a manner it is crucial to use good and meaningful anchor text not only for your personal internet marketing but also for the usability of your audience. Make sure to link high quality relate pages only and that the links are operational.

Search Engine Ranking Step 6 – SEO Keyword density.
SEO Keyword density is defined as the ratio of keywords and phrases to the total number of words on your website page. It is suggested that the optimal SEO keyword density be 5% for one keyword and not to exceed 20% for all your keywords and phrases. We prefer to stick around 8% as the SEO magic number. In this step we are going to compute the SEO keyword density of all the keyword phrases first. Next we are going to go back to the drawing board and try to improve incidence of keyword phrases. Initially keyword density on our page is 60/1352 = 3.6% which is low compared to the common recommendations by SEO experts. In the next Search Engine Optimization Plano video we will take steps to improve our SEO Keyword density.
(Running time 25 minutes)

SEO Plano and SEO Ranking – Part III

We finish the current topic on SEO Keyword Density. We changed tutorial to training, SQL Server to SQL Server 2008 and modified the word order e.g. SQL Server 2000 video training instead of SQL Server 2000 training. We copied the webpage to Microsoft Word 2007 in order to find the updated SEO Keyword Density. Using the above mentioned techniques we improve the keyword density to 74/1673 = 4.4%, Super!

Internet Marketing Step 7 – Optimizing images for SEO
Images are our next topic in SEO optimization and internet marketing. Adding images is good for enhancing to your website content and it is a perfect solution for adding tougher and misspelled SEO keywords that customers might search on. The way you can achieve this objective is to use the alternative (ALT) tag which is a way to tell the browser what the image is all about. This is also helpful for crawlers since they can only read textual data. Attention needs to be paid to the img file name also.

Plano SEO Step 8 – Directory structure and file names
If you look at the Google ranking factors from this excellent page on Search engine ranking, SEO factor #1 is keywords in URL and SEO factor #2 is keywords in domain. You do not have much control over the domain for an existing page, however you do have control over the URL as it contains directory and file names. Take a look at this example of page we optimized for If you search on Yahoo for Mozilla Firefox New Features , this page is ranked 5/34 million, not too Shabby!!

Plano SEO Step 9 – Content is King.
Definitely one of the highest factors when it comes to Plano Search Engine Optimization and Ranking. Your content needs to be not only informative and written in an appealing manner as well. If it is average or marginal in quality, this will not interest the potential customers and they will not be returning any time soon. According to some SEO expert research, longer pages (in size) are better than shorter pages.

Plano SEO Step 10 – Backlinks
A backlink is a link from another site to your site, as such it indicates popularity of a web page. Instead of doing just a link exchange, some SEO Consultants suggest 3 way linking. 3 way linking means you add link to an external site (A) from one of your sites (B), then they add a link to one of your other sites (C), not the same as (B). We also cover how to check your websites links from Yahoo and Google. Finally you can ask other Web Masters to use Anchor Text that is more meaningful to your content.

Search Engine Ranking Plano Step 11 – Other SEO ideas
Last item on Plano Search Engine Optimization is to get the word out on your business, products and services. This technique involves using FREE sites including the following:

(Running time 22 minutes)

SEO Plano and SEO Ranking – Part IV

In this last video on search engine optimization, we bring all of this Plano SEO Ranking information together. Remember we are trying to get one of our pages, ranked in the first five pages on Top Search Engines. The SEO keyword phrase we are looking to optimize is “Free SQL server videos

Next we put our main keyword phrase shown above to test. We check to see if our web
page made it to the list, it did not. After that we look at andour page did not make it to the list either. However when we look at for the main SEO keyword phrase, our page is ranked 22 out of 25,000,000 natural search results!! That is not too shabby for a Search Engine Optimization Plano case study in less than 2 hours.
(Running time 15 minutes)

FREE Video Training on Search Engine Marketing and Ranking!!

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