SEO CASE STUDY 1
Online marketing helps Kids Pediatric Dentistry grow its internet visibility by 30% in two years!
Kids Pediatric Dentistry provides a variety of dental health services to children from infants through adolescents. With a staff of 11 serving the Allen, TX and surrounding area, Kids Pediatric Dentistry has been offering preventive, routine, and restorative dental procedures to her multi-generation patients. These procedures include sealants, fillings, crowns, extractions, cleanings, special treatments done under general anesthesia, and emergency care. Dr. Lisi has been providing valuable advice and consultation services to children, adolescents and their parents and guardians since 1999.
Dr. Lisi started working as a pediatric dentist 20 years ago. In those days, the internet was not readily available to the majority of the population. Advertising her services in those days depended primarily on “word-of-mouth.”
This method was and continues to be the best marketing tool – “if you do a good job with the kids and the parents are satisfied, they refer you to other families – this is the golden approach” says Dr. Lisi. Her commitment to the well-being of her kids, her positive results, her teaming and partnership with other oral health specialists, and her personal touch, allowed Dr. Lisi to create a successful practice.
With the advent of the internet and social media, the medical and dental practices (together with practically everything we do in our social and economic lives) have joined the e-commerce and the online marketing landscape, where information is easily obtained remotely from any computer, tablet, or smart phone. This new world of computers, social media, and global internet, has brought new challenges and opportunities to everyone, including to the dentistry practitioners. Dr. Lisi, as many other medical and dental professionals, were not early adopters of this new world of the internet and social media.