7 New Features in Google Ads to Use in Your PPC Advertising For Your Dallas Business

Google has added several new features to Google Ads in 2019, and enhanced many earlier features. Seven of the new Google Ads features that are relevant to PPC (Pay per Click) search campaigns are listed below.    Using these new and improved Google Ads features in your Google Ads PPC (Pay per Click) search campaigns […]

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Voice Search Optimization: 7 SEO Strategies to Optimize for Voice Search

Voice search is growing rapidly. Voice search is expected to account for 50% of all searches by 2020, according to ComScore. As Voice Search grows and becomes more widely used, businesses need to prepare for it and optimize their websites and SEO strategies to voice queries. Mobile grew very rapidly and had people scrambling to […]

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Digital Marketing Trends – Digital Summit Dallas 2019

The Digital Summit is a leading national series of digital marketing and strategies.  Thousands of digital marketing leaders, entrepreneurs, and innovators attend the summit each year to stay a step ahead in the ever-changing digital economy.  I had to opportunity to attend the Digital Summit Dallas in early December.  The 2-day (over 50 workshops) conference […]

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Local SEO: 5 Tips to Improve Local Search Rankings For Your Plano Business

A Local SEO strategy is very important for a local business in Plano and Frisco. If you are trying to reach local customers, a local SEO (search engine optimization) strategy is essential to help your business to rank in the top pages of the search engines. What is Local SEO? Local SEO is a digital […]

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Posted in: Dallas SEO, Local SEO

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Basics of Google Ads Metrics- The Highs and Lows of your Business

  Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer. Google Ads: Why Do You Need It and How To Start Google Ad Campaign Google Search allows you to show your ads to customers […]

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Posted in: Google Ads, Google Adwords, Google PPC

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Google Analytics Case Study: LearningComputer.com

How a website that started as a scratch pad almost a decade ago still drives traffic without any active content development on it? Learningcomputer.com provides free Information Technology tutorials like Microsoft Windows, Microsoft Office, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Access, Visual Basic, Java, SQL Server, Adobe Photoshop, WordPress, Google Ads and many more […]

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Posted in: Google Analytics, Search Engine Optimization

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How to Optimize your website for Voice Search?

  Why is there a need to optimize your website for voice search? What is Voice Search and its impact on Search Engine Optimization, read our blog https://www.datatechnologyllc.com/how-ok-google-hello-siri-and-hey-alexa-are-impacting-search-engine-results-pages-serp/ Advancement in voice technology is leading to a change in customer behavior. As a result, businesses are required to change their SEO strategies. It is not only […]

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Posted in: Artificial Intelligence, Search Engine Optimization, Voice Search

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How “OK, Google”, “Hello, Siri” and “Hey Alexa” are impacting Search Engine Results Pages (SERP)?

We all are familiar with using voice commands for asking recipes, for turning on/off lights, looking for places to eat, playing music/ videos etc. Why is the use of voice command is increasing exponentially, simple, its faster? The average query length for voice is 4.2 words, and the average query length for text is 3.2 […]

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Posted in: Artificial Intelligence, Search Engine Optimization, Voice Search

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The Use of Big Data in Digital Analytics World

THE USE OF BIG DATA IN DIGITAL ANALYTICS WORLD The blog title sounds very technical but the information has been broken down in the simplest form so that the beginners can easily understand. Let’s get familiar with some terms which will be used in this blog. Big Data is a theoretical concept for defining problems […]

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Posted in: Business Intelligence, Digital Analytics, Digital Marketing Strategy

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Digital Analytics – The New Powerhouse of Marketing.

Digital Analytics – The New Powerhouse of Marketing.  Analytics has always played an important role in Digital Marketing because it helps a business to form a strategy based on market research and data instead of intuitions. Any business needs to know where their money is going and what they should expect in return. Digital Analytics […]

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Posted in: Business Intelligence, Digital Marketing Strategy, Plano Digital Marketing, Social Media Marketing

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