About Kushner Legal
Lars Kushner is an Estate Planning attorney in Beverly Hills, CA. Kushner Legal was established in Los Angeles, California on the principle that a small law firm should be able to offer the same level of legal advice as a big law firm, but at a more affordable cost.
Kushner has several offices in California. They offers many legal services, such as estate planning, living trusts, probate, prenuptial agreements and power-of-attorney in California.
Challenges
We started the digital marketing project, as their law practice was fairly new to the Los Angeles area. His website needed a redo, so we collaborated with Vandana at MMK Design. Kushner Legal’s social media presence was also not being managed in a consistent and proactive manner.
Strategy
We started at square one with our digital marketing process. Beginning with keyword research and competitive analysis at both the local and national levels, we formulated our online marketing plans. The project comprised of the following areas:
- SEO
- Social media marketing
- Pay-per-click (PPC) with Google Ads
Results
As a result of collaborative efforts between the two teams, we saw extremely strong results in both organic search and PPC platforms. We can track progress through Google Analytics and other analytics sites.
Kushner Legal – Google Analytics Results – Nearly 600% increase between Q4’2024 and Q4’2025
Google Analytics shows the comparison of traffic for the fourth quarter periods of 2024 and 2025. The sessions increased nearly 600% between the 3-month period of 2024 and the 3-month period of 2025. Paid search traffic, users coming from Google Ads links, increased 56%. Organic traffic, from web searches, increased 23% thanks to SEO implementation and content writing.
Kushner Legal – Search Results page – 16 month search results were consistently increasing.
Traffic increased over a 16-month period, with great results not only for the homepage but several blog pages, which helped bring in traffic through keyword searches.
Kushner Legal – Semrush.com analytics page – This third-party analytics website shows increasing organic searches leading to our client’s website.
Kushner Legal – Moz.com analytics page – Another third-party analytics site shows our client ranking number 1 for keyword searches.
Kushner Legal has been a great client of ours. We continue to work with them on increasing their online presence.