Do you know how meta description and title tags help improve your SEO? To write the best meta descriptions and title tags, you should make them unique, ensure that they are not too long or short, use the exact keyword for every page, no stuff keywords, and write manually, not for robots.

These are easy to follow, and simple rules and the result of SEO-optimized meta descriptions and title tags can help to increase traffic to your site.

Title Tags and Meta Description

Title tags and meta descriptions are two different types of HTML coding present on every single page on the internet. Similar to a book, there is a title and a summary of a page. Then these are used by Google, or other search engines, to make an easy link to a site from their index. All the search engines display title tags and meta descriptions – both refer to as metadata.

Google Use Title Tag and Meta Description

It is essential to know how people react to metadata, as it is this behavior that Google designs its SERPs (search engine result pages) around.

Google alters the appearance and design of the SERPs many types a day (depends on the query you search); thus, it can fix how to display the best info to its users.

These alterations differ from decreasing and increasing the font size and color of stuff in the SERPs to how great visuals in the SERPs are and how much of a page is intended to Featured Snippets. You need to know both the search behavior of target customers and how Google will show the result of every searched keyword.

Google Algorithm

Google will show results in multiple ways according to its SEO. Every search keyword shows different results as per Google’s algorithm. If you search for a specific phrase, there will appear the first page with ten blue links.

Usually, you will click at the top of the page to open 1^st or 2^nd link. A carousel of linked pictures will appear at the page’s top to draw the person’s eye and click for some searches.

SEO Optimized Title Tags and Meta Descriptions

With these factors in mind, title tags and meta descriptions must be optimized for SEO to increase the CTR (click-through rate – the proportion of impressions resulting in clicks on a URL). It is essential to make sure your content is easily accessible and easy to know on the off-chance that it can be used as an answer for a featured snippet.

• The title tag should be longer than 30 characters
• Title tags should be shorter than 60 characters
• The meta description should be shorter than 130 characters
• Meta descriptions should be longer than 70 characters
• Both must include your USP (unique selling point)

Google has numerous factors in its ranking algorithm that it uses to see where a website can rank. Some experts claim that click-through percentage factors into how well a page or website ranks. Google pays more consideration to how well different browsers respond to the content it ranks well.

If you feel these factors of improving SEO are technical and you need to concentrate on your business. We Can Help !!

Contact us today to learn more about our services and schedule a consultation with a member of our team.

Kash Data Consulting LLC is a Search Marketing firm with years of experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas.

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About the Author: Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin.