June 13, 2023
Google Analytics 4 Vs Universal Analytics Comparison
June 13, 2023
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UA Vs. GA4: Comparing Content Metrics

Universal Analytics (UA), developed by Google, has been the go-to analytics solution for many businesses over the years to optimize their digital strategies and enhance user experiences. It provides valuable insights into website and app […]
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May 30, 2023
TikTok Algorithm Optimize Website Clicks
May 30, 2023
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Tips for Optimizing The TikTok Algorithm To Drive Website Clicks

TikTok is a global powerhouse for novel content creation and new heights of connectivity, with over 1 billion active users worldwide. TikTok has a distinct advantage over all other social media apps that enable its […]
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May 22, 2023
Top Marketing Tools For Social Media Platforms
May 22, 2023
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Top Marketing Tools To Use From Each Social Media Platform

Social media is vital for all businesses in today’s digital age, and it can be overwhelming to navigate all the options to grow your brand. Whether you’re looking to boost engagement on Facebook, reach a […]
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May 17, 2023
Instagram Reels Improve Brand Outreach
May 17, 2023
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5 Ways to Improve Brand Outreach With Instagram Reels

Instagram Reels is a short-form video feature on the Instagram app that allows users to create and share 15-90 second video clips with their followers.  Recently, Meta (formerly known as Facebook) updated features on Instagram […]
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April 15, 2023
AI-Tranform-Digital-Marketing
April 15, 2023
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3 AI Tools That Will Transform the Face of Digital Marketing

  Artificial Intelligence (AI) refers to the use of technology to develop systems that can simulate tasks usually requiring human intelligence, such as speech recognition, decision-making, and visual perception.  The evolution of AI within just […]
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March 15, 2023
March 15, 2023
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Chat GPT-4: The Future of Conversational Ai

Conversational Ai has come a long way since the early days of chatbots. With the development of advanced natural language processing (NLP) and deep learning algorithms, chatbots have evolved into intelligent virtual assistants capable of […]
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February 1, 2023
Audience_Segmentation_Marketing
February 1, 2023
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Benefits and Strategies for Audience Segmentation for your online marketing.

What is Audience Segmentation? Customer segmentation is the process of dividing your customers into small groups based on common factors. The most common traits are listed below:   Demographics/Location Age Language Interests Journey  Life Stage […]
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