About Gilbert Moving
Gilbert Moving and Storage (GMS) is a successful company in Gilbert, Arizona. They are a full service moving and storage company, providing packing services, climate controlled storage facilities, local and long-distance moving services and much more. They serve the Phoenix, AZ and surrounding areas.
Challenges
We were engaged to help Improve their online presence into two areas:
- Google Ads – Branding the moving business through Google ads.
- Google Business Profile (GBP) – Optimizing and improving their GBP lising. Gilbert Moving GBP listing.
Our Digital Marketing Strategy
For Google Ads, we leverage custom audiences and used Google Ads ‘best practices’ to create campaigns. We used a search campaign and a smart campaign. The focus was for GMS branding was in these local areas including:
- Gilbert, AZ
- Chandler, AZ
- Mesa, AZ
Keeping the budget at $60-$70 per day, we were able to improve and increase not only impressions, but actual visitors to the website. Here’s more information:
Gilbert Moving Google Ads Campaigns – Not bad, but could use improvements.
Their GBP listing was not too shabby. Regardless you can always make improvements and enhancements. For Google business profile, we reviewed and improved many areas in the listing. Including the following:
- Business information
- Adding more categories
- Expanding the areas in products and services
- Optimizing and adding new images
- Doing regular posts and updates
- Other Google recommended modifications
Results
Due to collaborative efforts between our team, you can see positive results below:
Gilbert Moving Google Business Profile Results – Almost than 80% of searches to GBP were coming from Google Searches, 55% from mobile Google searches.
We were able to improve and optimize their Google Ads, gaining better click-through-rates (CTR) by optimizing keywords and ad verbiage.
Keyword changes, targeting localized keywords, enabled improvements with their Google Business Profile, which shows prominently on Google Maps.