About Lawton Printing & Graphics
Lawton Reprographics is a family owned business in Dallas, Texas, founded in 1984. They pride themselves on delivering top notch Printing and reprographic solutions near Addison, Texas and across the Dallas metroplex and North Texas Areas. With a strong emphasis on quality, innovation and family values the company has forged a solid reputation for over forty years.
With a growing graphics portfolio and team of seasoned experts, Lawton Graphics continues to grow as the Texas business sector expands.
Challenges
This digital marketing project was mainly focused on two things
- Search Engine Optimization (SEO), Google Search Rankings
- Social media marketing
When we started this in 2016, their website was not ranking for any keywords or search terms. We used best practices for SEO, including the following:
- Writing content with customer and focus
- Optimizing this content
- Building meta tags and proper HTML headings
- Image optimization
- Building backwards
Results
As a result of these steps, you can see progress even after 10 years. For search terms such as, “Color graphics Dallas”, Lawton Graphics shows up right on the first page of Google Search results.
Lawton Graphics – Google Search ranking
We also worked on several social media accounts, building Facebook, Instagram, LinkedIn and YouTube. Focusing on several areas, not just their company’s website, all tie in to improve search and organic traffic. It’s vital to have a footprint on many platforms, which is why we view each client on a holistic level to help improve their marketing and exposure.