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Do you the importance of website security for SEO rankings? With time, people are getting more thoughtful about how they use the internet. Similar to anything else, the online world has a natural progression: if an issue arises, people test different solutions until they find the right one.
Some individuals may think they can tell if they are secure online. Never give personal credentials to vague sites, do not use easy passwords; that’s all been stated before. However, computer hackers are around us; they try to harm our sites.
You must take website security seriously as a digital marketer because it directly affects your site’s SEO rankings. Let’s talk about the ways that your website security can affect SEO.
An Essential Ranking Signal is HTTPS
You must know that a website has to get its search rankings. It is not demanding to find out what Google likes about high-quality sites. However, your goal is not to satisfy Google; it is to please your visitors, to give what they need and want.
If your website is not secure, the online safety of your users is at risk, and it can throw a wrench in your SEO rankings. You must shift to an HTTPS domain to secure your site’s data and show visitors you have done it. Google made HTPPS an essential ranking factor many years ago.
Be Careful of Getting Blacklisted
A website with no security does not mean you have any poor content. But lack of protection on your site places you at high risk from hackers. You invest your time and efforts to get the SEO right. If you have no methods to keep your website safe, you put everything in danger.
A thing that can surprise you is that SEO is the fundamental reason behind the hacking of numerous sites. If you do link building, you will know how essential it is to work with renowned websites. Unluckily, everyone is not worthy when it comes to their SEO boosting. Security helps to secure your site’s integrity so that you will not be penalized due to hacking.
Your Audience Must Trust You
Numerous people visiting your website will be on the red flags alerts that it is not secure. If they do not see HTTPS in your website address, they can leave instantly. However, if they receive notification that it is not safe, they will inevitably go as fast as they get there.
If your website pages have high bounce rates, the lack of security can be the reason why. Well! You can fix this problem; however, don’t forget that a few individuals have had an adverse experience with your site. It will take time to rebuild credibility. Working on it by ensuring visitors leave your website feel great about their experience.
If you cannot see the short-term effect of website security, believe that it can make an essential difference for your SEO rankings. Any improvement is best if you can make it happen quickly.
Kash Data Consulting LLC is a Search Marketing firm with years of experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas.
Contact us today to learn more about our services and schedule a consultation with a member of our team.
About the Author: Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin.