It’s official: Google has monopolized internet searches. You can’t even say, “Just Yahoo it,” and have it carry the same weight as saying, “Google it.” This is because, in 2006, both the Merriam-Webster Collegiate Dictionary and Oxford English Dictionary added Google to their reference books.
On any given day, Google receives over 63,000 queries per second. In the United States, more Google searches are conducted on mobile devices than computers (30%), and location-related mobile searches account for 30% of all mobile searches. It’s clear that in the SEO game, you must adhere to Google’s guidelines.
Creating a Google My Business (GMB) account for your company is one approach to do this. This page allows your companies to manage their internet presence across Google through a physical location. Within this business profile, Google offers a social media platform that lets businesses “update real-time postings from verified things, locations, or individuals directly in search results.”
Businesses may use these public statements to communicate with customers by providing updates, responding to reviews, including photographs to highlight what makes your business unique, and raising brand awareness.
Even though you may wonder why we use Google as a social platform when we already have Facebook, Twitter, Instagram, etc., hear me out. These social media platforms are still excellent ways to post updates about your business; however, Google Posts offer some advantages that others do not. For example:
With Google My Business Posts, you can appear on both the search and maps pages of Google when someone looks up your business. Your phone number, address, and location will also show in the knowledge panel on the right side of the results page. Local consumers look for your company’s address/location first, which is the most crucial piece of information. Local searches drive 50 percent of viewers to shop at stores within one day on their mobile phones.
Did you know that not only does Google lead the way in search engine results, but it also surpasses Facebook in search queries? According to Adweek, on average, Google receives 3.5 billion daily searches, whereas Facebook only gets 2 billion. In addition, 82 percent of people use search engines to find local information. This means that using Google My Business can expand your audience and significantly increase your sales!
On Google, you can target specific audiences by using keywords. People looking for your services are the most likely to convert into customers or clients since they already know what they’re searching for. Facebook is geared more toward targeting particular interests and extensive personal information to attract a potential consumer than Google, where you may use keywords to target specific audiences.
GMB posting is projected to be very helpful for local businesses. If you want to promote brand awareness on Facebook, Twitter, or Instagram, remember that many companies already do the same. GMB offers a great alternative platform where your customers can stay updated on what’s going on with your business. And the best thing is that it doesn’t cost anything! So why not give it a try?
Kash Data Consulting LLC is a Search Marketing firm with years of experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas.
Contact us today to learn more about our services and schedule a consultation with a member of our team.
About the Author: Tina Kaur, freelance content strategist and writer, passionate about SEO and Social Media Marketing in McKinney Texas. Loves to cook and paint in her free time. You can reach her on LinkedIn.