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Have you started publishing in-depth content on your website but aren’t seeing your SEO efforts paying off? If so, there’s a solid chance that you need to work on improving your off-page SEO. If you don’t know what off-page SEO is, check out this post covering advanced SEO.
Ultimately, building backlinks is the most significant factor in your off-page SEO.
A study from Backlinko found that on average, the top result on Google has 3.8 times the number of backlinks as the pages on positions 2 through 10. That same study also found that the number of backlinks to a given page was the highest correlated factor with how that page ranked on Google.
In other words, the websites that rank highest on Google have put time and energy into building high-quality backlinks.
Building backlinks isn’t easy, but with the right strategies and a concrete plan, it certainly isn’t impossible.
In today’s post, we’ll cover the type of backlinks you want to build and an easy way to start building backlinks today.
Planning a Backlink Campaign
Before you start building backlinks, you need to determine what page(s) you’ll be building backlinks to on your website. If you want to raise your website’s overall domain authority, consider a link-building campaign for your homepage.
On the other hand, if you’re trying to rank a specific page for a certain keyword or search query, you’ll want to build backlinks for that specific page.
Regardless of the page, you’re building backlinks for, you’ll need to find websites or businesses in your industry in order to build backlinks. The best way to find these websites is using an SEO tool.
Tools for Building Backlinks
Some of the best tools for building backlinks are SEMRush, ahrefs, Moz, and UberSuggest. Each of these tools can tell you who is linking to your competitors and to the site that’s number 1 for your target keyword. The tools have many other features in addition to backlink tracking, but we’re just covering backlinks today.
A Strategy for Building Backlinks
Broken Link Building
Broken link building involves searching a website for broken links and then suggesting one of your own pages as a replacement when you find one. Pick a site in your industry and use a broken link checker to find any broken links.
Once you find a broken link that’s relevant to the content you’ve posted, send an email to the author of the blog post or someone else at the company. Let them know that their page has a broken link and share your replacement link!
For example, if you run a flower company and want to rank for the keyword “best flowers for her” you could write a blog post on the top flowers for women.
Perhaps you search a gift-giving site for broken backlinks and find it has a broken link with the anchor text “flowers for her birthday”. Your blog post isn’t a perfect match for that anchor text, but it’s close enough that it could work as a replacement link.
Reach out to that site and suggest your blog post as a replacement for their broken link. If they like your post you have a decent chance of getting a link to your site!
Implementing a link-building plan is a challenging but important part of an effective SEO strategy.
If you want help with your business’s SEO or online marketing more generally, Kash Data Technology LLC provides a wide range of services to Dallas area small businesses looking to boost their visibility and gain customers. We can help with SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and content writing to clients in Plano, Frisco, Allen, and the surrounding DFW Metroplex. Please contact us by online form or email (firstname.lastname@example.org).