In December, I had the privilege of attending my first Digital Summit in Dallas, Texas. This two-day event was packed full with dynamic digital marketing experts, technology trend setters and stellar story tellers. This article summarizes five key lessons learned at the Digital Summit.
Children and adults alike love a good story. It draws you in and helps you identify with the characters (or company) you’re reading about. During the Dallas Digital Summit Keynote Speaker, Tamsen Webster delivered the “Story Telling of Your Ideas” which addressed determining your goal and driving the action through story.
People don’t buy things, they buy ideas. Not that I didn’t already know this but having it articulated helped drive the point home. As a business owner, story tell and make the emotional connection with your audience. But how?
The most important first step is to consider the action you want people to take. How do you want people to interact with your Website, mobile app, product or service? How can you drive them to the next step and what’s your call to action?
How a person perceives something drives what they do. They might not see it the same way you intended it to be seen. In brick and mortar retail or online – we need to create the conditions in which your target customer will say yes. Just remember, great ideas aren’t found – they are built. So you consider the client needs, your needs … and go for the goal. When you’re looking at solution – you have to make the client see a glaring problem – make the problem impossible to ignore – and then solve it.
Augmented Reality and Virtual Reality are taking a slot in the marketing mix of tools and tactics.When it comes to integrating VR and AR into your marketing strategy, the sky is the limit to leverage the technology for better storytelling, engagement, and creating immersive, high-value experiences. To get started, it helps to have good ideas of knowing where to start. Time’s Mia Tramz lays down three foundational tips to add VR/AR to your future marketing.
There’s not a catchall strategy for AR or VR. Just as you’d consider print, direct mail, video or Web – augmented reality and virtual reality are another tool in the tool belt. Consider how they fit, the audience and what makes the most sense. There’s not one demographic for AR and VR. It appeals to the masses. Consider what your goals are and how these mediums can speak to the audience.
How you rank on the page of the SERP is the difference between success and failure for most businesses dependent upon digital marketing. SERP simple queries can result in significant research opportunities. It’s key to look at all aspects of the page results. Now, more than ever the People Also Ask(PAA) as a place to glean keywords and key search terms.
Also, fix what’s broken on your Website. Nothing matters if search engine spiders can’t crawl a broken site, your pages aren’t indexed and you have a penalty. Errors on a website that cause major problems include slow websites, poor page construction, broken links and lack of mobile friendliness. Below are a few key tools that should be adopted in SEO development:
Want more? Review Mindy Weinstein’s Technical SEO Checklist for the Non-Technical Marketer. It’s full of great insight, tips and training for SEO development.
The goal is to be more effective by supplying the demand rather than generating the demand, thus increasing your Share of SERP. The landscape for organic SERP is changing fast. Typically, 70-100% of the top 10 listings will either be a review site or a paid listing. And, 61% of B2B buyers are reading those third-party review sites while making decisions about important purchases. It’s no surprise that client reviews have a huge impact on buyer engagement. So, what’s the process of taking your share of SERP?
IBM’s Watson Marketing is influencing and shaping digital marketing through artificial intelligence tools and tactics. It’s no surprise that they provided one of the most provocative presentations for the summit. Below summarizes their predictions for 2019.
There was no shortage of insight about digital marketing, content, search engine methods or anything related to marketing. My suggestion is to attend a Digital Summit event to glean from the best and the brightest in the changing landscape of digital marketing.