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Every year, the number of email users is increasing at a tremendous pace. It is expected that there will be over 4.2 billion users by the end of 2022. In addition to email’s continuing popularity as a business communication method, these statistics show that email marketing is still a highly successful manner of reaching out to possible consumers – if not absolutely necessary for a marketing strategy to succeed.
Here are some email marketing strategies that help your marketing campaigns to be successful:
Keep Your Subject Lines Short.
According to a recent analysis, 47 percent of email recipients open mail solely on the subject line, and personalized subjects were 22% more likely to be read. It emphasizes the importance of subject lines in your email marketing campaign’s effectiveness.
It’s easy to summarize a lengthy content article into a one-liner. However, keep in mind that creating the perfect one might take some time when you do so. The subject line may either help or harm your campaign’s performance. So, next time you’re writing one, bear this in mind: the more information you give with less text, the better your chances of success are.
Determine When to Send Emails.
When it comes to the effectiveness of your email campaigns, timing is crucial. You want to improve open and click-through rates for sure, so make careful selections about when to send emails. Another reason is that dedicated users may wish to interact with your material (share it with friends, etc.).
Given this in mind, you should use every opportunity available to figure out when is the best time for them. There is no one-size-fits-all schedule for sending email campaigns. Another key consideration here is the kind of business you run.
Giveaways are a great way to attract new subscribers. In addition to significantly increasing the number of followers, promotional giveaways can also boost your income. You might be confused about why you should give something away for free, but many subscribers like it and are ready to provide you with their email addresses in exchange.
As a result, you must adhere to the letter of the law regardless of whether your subscribers gave you their email in return for a freebie since it is the essential marketing technique you have up your sleeve!
Make Sure Your Emails are Mobile-Friendly.
Consider how great it would be to send a beautiful email. However, the pictures don’t display when you open them on your phone, and the design looks terrible. As a result, subscribers are unable to engage with the message. This issue may have a significant impact on your campaign’s success.
Here are some quick design ideas to assist you in avoiding your subscribers’ dislike:
- Use small images
- Prefer a bigger font size
- Have a call-to-action, easy-to-tap button
- Put important text in bold, and center
- Create one-column mails
Having so many possibilities for development and success makes email marketing both a thrilling and challenging process. It’s an excellent foundation for developing well-planned tactics that will result in more outstanding sales if done correctly. Putting out a lot of effort into interacting with your subscribers as they transition from being non-customers to loyal customers is what will put you ahead of the competition.
Kash Data Consulting LLC is a Search Marketing firm with years of experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas.
Contact us today to learn more about our services and schedule a consultation with a member of our team.
About the Author: Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin.