Searching for an email marketing service that fulfills your requirements and needs is not that tough. Most of the email marketing services are the same – according to price and features. It includes their free trials, a diversity of email templates, email scheduling, and social media integrations.
When you use email marketing software, you can make build a strong relationship with your audience, send better emails, track the stats, and automate the marketing workflows. An effective email marketing strategy is an important part of Content Marketing.
Let’s now talk about the top 10 email marketing tools that are considered best for an effective marketing campaign.
MailChimp is one of the best email marketing providers, with more than 1 billion emails sent using their service in a single day. There are several advanced features as well, such as A/B testing, time-zone based sending, app integrations, autoresponders, and contact segmenting.
Who Should Use MailChimp?
It is best for business owners and bloggers who need an easy tool having advanced features.
It is among the best marketing tools for small-sized businesses. Their software comes with a 2-month free trial and offers the users numerous integration and customization options while keeping it user-friendly and simple.
Who Should Use Constant Contact?
It is best for small business owners who are looking for a tool that does something more than just marketing.
It is the latest email marketing platform. Initially, they were created to send just transaction-based emails; however, now they are a combination of both SMS and email campaigns into a single platform.
Who Should Use SendInBlue?
It is best for individuals and businesses who send numerous emails.
This tool is something more than an online marketing platform for email marketing. It has some add-ons like webinar solutions and landing page creator. GetResponse has almost 350,000 users, and it plays the role of an all-in-one marketing tool.
Who Should Use GetResponse?
It is best for medium businesses that need access to a variety of marketing options.
It is a CRM and marketing tool provider that comes with numerous free features, along with its paid plans. HubSpot offers its unique services to more than 70,000 people with a focus on growing companies. Its CRM connects with different versions of Outlook, G Suite, and Gmail.
Who Should Use HubSpot?
It is excellent for medium and small-sized businesses who want to take a start or scale up their marketing.
With ConvertKit, you can easily create email automation workflows. It comes with a visual builder; thus, you can see how the email sequences can work. Also, there is a landing page editor that is very beneficial.
Who Should Use ConvertKit?
It is excellent for people who can spend a bit more and are looking for a tool to send plain text emails.
A drip is a beginner-friendly tool, and it is among the best intelligent marketing tools that outshine in the market. It is a reliable choice if you sell numerous digital products or you are an owner of an eCommerce store.
Who Should Use Drip?
It is best for those who want to make a complicated marketing sequence without pulling hair out.
AWeber is a drag and drops email builder, having a diverse selection of pre-designed templates, along with various integrations that help you into the rest of the marketing stack.
Who Should Use AWeber?
It is great for small teams who need to streamline their efforts in email marketing.
It is an all-in-one tool that combines marketing, CRM, and much more. You can make entire customer profiles that help you drive highly targeted campaigns.
Who Should Use Keap?
It is excellent for medium-sized businesses that are looking for one toll for their marketing and CRM.
If you are searching for a tool through which you can make logic-based funnels, this tool is for you. You can easily create your automation by using the if or them logic. Besides, you can streamline your efforts in marketing.
Who Should Use ActiveCampaign?
It is excellent for those who are looking for complex automation tools, having advanced features of CRM.
These are the top 10 email marketing tools for an effective business campaign. When it comes to choosing the best tool for your business, you need to take your marketing needs and budget into account.
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Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin.