Pinterest is now the 3rd biggest social network in the United States, unlike other platforms. It isn’t about killing time. Pinners are big-time planners. They use Pinterest to find easy ideas and new twists on the traditional, for both everyday celebrations and major milestones.
600 million of Pinterest’s monthly searches are visual and hence are very helpful for photographers. Pinterest can be used as a medium to display your online portfolio, creating inspiration boards for ideas, understanding your buyer’s persona, and engagement with the customers.
In the below example, photographyybyharini has created Portfolio boards, Inspiration boards, and location boards for the audience in different buyer’s journey.
If you have a Pinterest Personal account then convert it to Business Account.
If you check this, your profile and boards won’t appear on Google Search Results.
Pick a username that reflects your presence and the way you want to be discovered. The URL will serve as your keyword, so make sure you pick a clear, direct, and memorable username. For example: If you have a children photography business in Dallas so a username “Dallas children’s photography” will be a good fit.
Use different themes for different boards to make your profile a visual treat. Use keywords in the name and description to improve SEO performance. Pick a relevant board category that describes your business.
Pins that provide the viewer with more information are Rich pins (Special organic Pins). Pinterest offers four types of Rich Pins: app, product, recipe, and article. For photographers, Article Pin will be most useful.
If you use the right keywords, Pinterest will help your boards and pins to appear on search results. Use keyboard in everything from image name, board name, board description to writing your pins. Do not worry about keyword alternatives since Pinterest does it for you to avoid keyword stuffing. You can use the Pinterest possibilities planner to plan your Pinterest content.
Use your location in your profile and description. You can also create location-based boards to help with Local SEO. For example: If I am looking for a photographer in Dallas and I search on Pinterest the board will help me to see your work and be able to reach you.
Engagement is extra meaningful on Pinterest and goes way beyond a click. In fact:
It helps you to find out what content is performing well, and how much traffic is getting directed to your website. It also helps you to understand the age, location, gender, and other interests of your followers.
If you are a professional photographer in Dallas, Plano, Frisco, Allen, or surrounding DFW areas, Kash Data Consulting LLC can help you to make your Pinterest account SEO friendly. We are also one of the sponsors of the Dallas Professional Photography Association.
Contact us today to learn more about our services and schedule a consultation with a member of our team.
Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin.