Historical Optimization: Why anHistorical optimization in simple words- “Update, tweak, refresh your old content as new trends to generate more traffic and new leads”. HubSpot’s Pamela Vaughan introduced us to SEO update. In her blog post, she shared before and after monthly views the posts generated from organic searches after updating old posts. Are you thinking whether old blog posts on your website need historical optimization or not? Answer the following questions: Do you have a significant amount of organic search traffic? Do you have a substantial base of blog subscribers and social media followers? Do you have a sizeable repository of content worth optimizing? If your answer is “yes” read further to learn why and how you can SEO update past content: Google algorithm and other search engines reward updated, fresh and relevant content by ranking the post higher in Search Engine Ranking Pages (SERP). Building upon existing search authority and not starting from scratch. By updating the information on your blog posts you provide more engaging text to your readers, resulting in a low bounce rate for your website. Once the is SEO updated with relevant keywords and ranks higher in search, it gets New visits which help in getting New Links and New Shares resulting in New leads. Let’s us now help you with few strategies for optimizing the past content: Identify blogs worth updating Conduct a content audit periodically (weekly, monthly, or yearly) suitable for your business. Choose blog posts by their Ranking in Search engine Page using Google Analytics or Google Search Console. Updating the blogs which rank High in SERP with high the Click Through Ratio and low-rank blog posts which have the potential to improve and attract more followers. Optimize for Search Intent The old blog post was written as per the prevalent trends at that time. It is a good strategy to SEO update the post as per current trends: Research and update high-performance keywords in Title, Meta Description, Title Tag, Introduction, Paragraphs, and conclusion. Remember to avoid keyword stuffing. Introduce long-tail keywords and question/answer format to optimize your blog post for voice Update your blog post for your latest CTA like a chatbot, pop up subscription box, etc., following social media handles. Optimize your blog posts for Local Search. Optimize Links Revisit your old content to identify and remove dead links, insert new internal links or referral links. Link building is an essential part of a successful SEO Strategy. Optimize Visual Content It is important if the images, videos are of a similar theme, color, and fonts. It helps your followers to identify your brand across websites and social media channels. Update the images and videos, compress the size and utilize the title, caption, Alt text, and description for SEO. Do not forget to republish on your website, promote the post on social media, and send an email to all your subscribers. Do not leave writing new blog posts for old blog optimization. It should be an important part of your content strategy and not your whole strategy. Don’t fall in rankings, Get your blogs SEO optimized with our team at Kash Data Consulting LLC. Kash Data Consulting LLC is a Search Marketing firm with years of experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas. Contact us today to learn more about our services and schedule a consultation with a member of our team. Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin. Reference Links: https://neilpatel.com/blog/update-old-blog-posts/ https://databox.com/how-to-update-old-blog-posts-for-seod how-to SEO update old blog posts to bring new traffic?
May 14, 2020How to optimize Visual Content to boost SEO?
June 15, 2020
Pinterest is now the 3rd biggest social network in the United States, unlike other platforms. It isn’t about killing time. Pinners are big-time planners. They use Pinterest to find easy ideas and new twists on the traditional, for both everyday celebrations and major milestones.
600 million of Pinterest’s monthly searches are visual and hence are very helpful for photographers. Pinterest can be used as a medium to display your online portfolio, creating inspiration boards for ideas, understanding your buyer’s persona, and engagement with the customers.
In the below example, photographyybyharini has created Portfolio boards, Inspiration boards, and location boards for the audience in different buyer’s journey.
Below mentioned tips will help to generate traffic with Pinterest:
Create a Pinterest Business Account
If you have a Pinterest Personal account then convert it to Business Account.
Claim your website and turn off search privacy
If you check this, your profile and boards won’t appear on Google Search Results.
Screenshot: Pinterest
Create Pinterest profile/Optimize existing profile:
Pick a username that reflects your presence and the way you want to be discovered. The URL will serve as your keyword, so make sure you pick a clear, direct, and memorable username. For example: If you have a children photography business in Dallas so a username “Dallas children’s photography” will be a good fit.
Create/Optimize Pinterest storyboards:
Use different themes for different boards to make your profile a visual treat. Use keywords in the name and description to improve SEO performance. Pick a relevant board category that describes your business.
Optimize PIN:
- Pin your content to the respective boards.
- Use high quality, well-composed, and in-focus images.
- 85% of Pinners are on mobile. Use vertically oriented images to make pins mobile friendly.
- Minimize the amount of text on the image.
- Pin your content regularly and consistently (5-25 pins/day)
Create rich Pins:
Pins that provide the viewer with more information are Rich pins (Special organic Pins). Pinterest offers four types of Rich Pins: app, product, recipe, and article. For photographers, Article Pin will be most useful.
Use keywords to Inspire your content:
If you use the right keywords, Pinterest will help your boards and pins to appear on search results. Use keyboard in everything from image name, board name, board description to writing your pins. Do not worry about keyword alternatives since Pinterest does it for you to avoid keyword stuffing. You can use the Pinterest possibilities planner to plan your Pinterest content.
- Plan like a Pinner
- Use aspirational keywords
- Use long-tail keywords
- Use keywords as hashtags
- Avoid keyword stuffing
Use Geo Location:
Use your location in your profile and description. You can also create location-based boards to help with Local SEO. For example: If I am looking for a photographer in Dallas and I search on Pinterest the board will help me to see your work and be able to reach you.
Photo: Pinterest
Aim for engagement:
Engagement is extra meaningful on Pinterest and goes way beyond a click. In fact:
- Pinners who click through a website are 4-5 times more likely to sign up or buy something compared to those who just see the Pin.
- Pinners who repin or tap for a closeup of a Pin are 1.5 times more likely to buy something compared to those who just see the Pin.
Use Pinterest Analytics:
It helps you to find out what content is performing well, and how much traffic is getting directed to your website. It also helps you to understand the age, location, gender, and other interests of your followers.
If you are a professional photographer in Dallas, Plano, Frisco, Allen, or surrounding DFW areas, Kash Data Consulting LLC can help you to make your Pinterest account SEO friendly. We are also one of the sponsors of the Dallas Professional Photography Association.
Contact us today to learn more about our services and schedule a consultation with a member of our team.
Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin.
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