Pinterest is now the 3rd biggest social network in the United States, unlike other platforms. It isn’t about killing time. Pinners are big-time planners. They use Pinterest to find easy ideas and new twists on the traditional, for both everyday celebrations and major milestones.
600 million of Pinterest’s monthly searches are visual and hence are very helpful for photographers. Pinterest can be used as a medium to display your online portfolio, creating inspiration boards for ideas, understanding your buyer’s persona, and engagement with the customers.
In the below example, photographyybyharini has created Portfolio boards, Inspiration boards, and location boards for the audience in different buyer’s journey.
Below mentioned tips will help to generate traffic with Pinterest:
Create a Pinterest Business Account
If you have a Pinterest Personal account then convert it to Business Account.
Claim your website and turn off search privacy
If you check this, your profile and boards won’t appear on Google Search Results.
Create Pinterest profile/Optimize existing profile:
Pick a username that reflects your presence and the way you want to be discovered. The URL will serve as your keyword, so make sure you pick a clear, direct, and memorable username. For example: If you have a children photography business in Dallas so a username “Dallas children’s photography” will be a good fit.
Create/Optimize Pinterest storyboards:
Use different themes for different boards to make your profile a visual treat. Use keywords in the name and description to improve SEO performance. Pick a relevant board category that describes your business.
- Pin your content to the respective boards.
- Use high quality, well-composed, and in-focus images.
- 85% of Pinners are on mobile. Use vertically oriented images to make pins mobile friendly.
- Minimize the amount of text on the image.
- Pin your content regularly and consistently (5-25 pins/day)
Create rich Pins:
Pins that provide the viewer with more information are Rich pins (Special organic Pins). Pinterest offers four types of Rich Pins: app, product, recipe, and article. For photographers, Article Pin will be most useful.
Use keywords to Inspire your content:
If you use the right keywords, Pinterest will help your boards and pins to appear on search results. Use keyboard in everything from image name, board name, board description to writing your pins. Do not worry about keyword alternatives since Pinterest does it for you to avoid keyword stuffing. You can use the Pinterest possibilities planner to plan your Pinterest content.
- Plan like a Pinner
- Use aspirational keywords
- Use long-tail keywords
- Use keywords as hashtags
- Avoid keyword stuffing
Use Geo Location:
Use your location in your profile and description. You can also create location-based boards to help with Local SEO. For example: If I am looking for a photographer in Dallas and I search in Pinterest the board will help me to see your work and be able to reach you.
Aim for engagement:
- Pinners who click through a website are 4-5 times more likely to sign up or buy something compared to those who just see the Pin.
- Pinners who repin or tap for a closeup of a Pin are 1.5 times more likely to buy something compared to those who just see the Pin.
Use Pinterest Analytics:
It helps you to find out what content is performing well, and how much traffic is getting directed to your website. It also helps you to understand the age, location, gender, and other interests of your followers.
If you are a professional photographer in Dallas, Plano, Frisco, Allen, or surrounding DFW areas, Kash Data Consulting LLC can help you to make your Pinterest account SEO friendly. We are also one of the sponsors of the Dallas Professional Photography Association.
Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin.