Facebook is one of those “love to hate it” social media sites. We’re sure you’ve been told that organic reach just isn’t the same on the platform any more – businesses can’t get the same kind of visibility they used to without paying for ads. But does that mean you should abandon all your social …
by Cindy HalloFinally, you have got Facebook ads as an important part of your social media marketing strategy! What is the next step? The continuous process of learning, optimizing, and monitoring Facebook ad campaigns is essential for the growth of your business. Following are the types of Facebook ad campaigns, you need to know which metrics are …
by Tina KaurLook….we get it. Being a small business owner is hard. You’ve got a million things to worry about: taking care of your customers, making sure the right employees are representing you, tracking down that order that seems to have taken a small vacation somewhere in Canada….The last thing on your mind is taking selfies for …
by Cindy Hallo“Read till the end, and you will get a free bike!” Did you catch the reader’s attention by this line? If yes, it is enough to get your audience towards a call to action you want to make. Maybe you want your readers to download a PDF file, sign up for a free trial, pick …
by Tina KaurAre you ready to know about the best content marketing tools that help your business succeed? Well! Marketing is essential to get a business need. Thus, you need a strong marketing game, and every company has its marketing strategy that they change quite often. Whether you do the job yourself or hire a content marketer, …
by Tina KaurVisual Content marketing is the creation of educational or entertainment material using images, videos, infographics, etc. for your marketing campaigns. Visual Content marketing strategy helps to create content that appeals to the sense of sight, attracting a defined target audience with the ultimate intent of converting them to customers. It also helps to create brand …
by Tina KaurPinterest is now the 3rd biggest social network in the United States, unlike other platforms. It isn’t about killing time. Pinners are big-time planners. They use Pinterest to find easy ideas and new twists on the traditional, for both everyday celebrations and major milestones. 600 million of Pinterest’s monthly searches are visual and hence are …
by Tina KaurIn this digital age, a business needs to have a strong online presence. But small business owners have a limited budget and hence can not afford to hire a Digital Marketing Agency. The good news is, there are multiple courses available online that can teach you about different components of Digital Marketing. To make …
by Tina KaurInstagram is the visual social media platform with around 1 billion users with a high engagement rate. It is a fantastic place for photographers both professional as well as amateurs. It empowers photographers to be a part of the large and diverse community of like-minded peers and admirers. It is a helpful tool to share …
by Tina KaurThe Digital Summit is a leading national series of digital marketing and strategies. Thousands of digital marketing leaders, entrepreneurs, and innovators attend the summit each year to stay a step ahead in the ever-changing digital economy. I had to opportunity to attend the Digital Summit Dallas in early December. The 2-day (over 50 workshops) conference …
by datatechnology