Visual Content marketing is the creation of educational or entertainment material using images, videos, infographics, etc. for your marketing campaigns. Visual Content marketing strategy helps to create content that appeals to the sense of sight, attracting a defined target audience with the ultimate intent of converting them to customers. It also helps to create brand value for your product/services.
Visual content should be relevant, memorable, timely, and most importantly optimized if you are going to see any return on the investment. SEO can be a bit tricky as the algorithm by Google changes from time to time. But you can make your visual content search-friendly by following these tips:
Resize dimensions and compress file size as required by different platforms. These requirements keep changing from time to time.
Visual assets need to add value for your audience and resonate with them—whether that means entertaining them, informing them, showing them how to do something, or evoking emotion. A Facebook or Instagram post or a blog on your website with an image/video will not automatically work for you.
Wondering how to Search Engine Optimize visual content for your website, social media, or youtube channel? We can help.
Kash Data Consulting LLC is a Search Marketing firm with years of experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas.
Contact us today to learn more about our services and schedule a consultation with a member of our team.
Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin.