Infographics for SEO

Infographics are a great tool for SEO with their eye catching ease of conveying information and their easy shareability.  Humans, by nature, are visual creatures.  Our brain receives a majority of our information visually and processes this information faster than text.  If we combine visuals with the data we want to convey, we get infographics. An infographic is one of the best ways to deliver information, making even boring or complex data easier to understand.

So how does all this great visual information help with your SEO?  Check out this infographic to get the idea.

The above infographic is colorful with bold headings, an animated gif, and small graphics to catch your eye.  Information is concise and quickly tells you 5 ways that infographics can help your SEO without going into detail.  After you catch the attention of your visitor, hopefully they will want to learn more and stay engaged with your content.  Or, if they found your infographic on social media somewhere and are interested in learning more, they will click through to your site.   Thus, your infographic has driven traffic to your webpage.

Now that you’re here, let’s dive into more detail on how these 5 things can help your SEO.

Shareability

One of the most important elements of an infographic that helps your SEO is their easy sharability.   People on social media, bloggers, web designers, and content writers can easily pass around your infographic, creating links back to your site from all over the web.  You can quickly gain a presence in content created worldwide with a well designed and interesting infographic.  Which leads us to the next important element.  Links.

Links

Infographics should be linked back to your content on your site.  By building links all over the web, you will raise your Google Quality score and thus raise your ranking in searches.  After content, links to your site are one of the most important factors in your website’s quality ranking.  The more links to your site and the more links from high quality sites, the higher and faster your SEO ranking will soar.

Eye Catching

So how do you create an infographic that people will want to share and to link back to your content?  You need to make it eye catching and engaging.  Infographics are much more interesting than a paragraph of text.  People are naturally drawn to them.  But, you still have to make it organized, concise, easy to understand, and eye catching.

Image Tags for SEO

One of the key ways that your infographic can help your SEO on your site is the use of your image tags.  Instead of naming your infographic, “image1” or “information”, use the actual title of your image to your benefit.  It is the perfect place to insert your keywords.  Be sure to insert some great keywords into your alt text too!  These are great tools for helping search engines find your site.

Branding

Last, but certainly not least, is your ability to use your infographic for branding purposes.   Be sure to always have your logo or website on each of your infographics.  At some point, your infographic might be shared without the link.  But if your logo, brand name, and site is contained within your infographic, then your brand will have the opportunity to travel all over the web and start to become recognizable to potential visitors or customers.

Infographics are a great tool for helping with your SEO.   The ability to catch people’s eye and engage them is helpful in your quest to get people to share your infographic and link to your site. They will begin to recognize your branding and rely on you as a trusted source.  All of these things will begin to raise your quality score and improve your rankings.   Infographics are an easy way to increase search engine optimization and are a great marketing tool.

About the author:  Written by Lori Ruml, digital marketing intern for Kashdata.