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September 10, 2023

YouTube Shorts vs Instagram Reels

Background YouTube Shorts and Instagram Reels (often referred to as “shorts” on Instagram) are two prominent short-form video formats that have gained traction in the world of digital marketing. Each platform offers unique advantages and […]
June 13, 2023

UA Vs. GA4: Comparing Content Metrics

Universal Analytics (UA), developed by Google, has been the go-to analytics solution for many businesses over the years to optimize their digital strategies and enhance user experiences. It provides valuable insights into website and app […]
May 30, 2023

Tips for Optimizing The TikTok Algorithm To Drive Website Clicks

TikTok is a global powerhouse for novel content creation and new heights of connectivity, with over 1 billion active users worldwide. TikTok has a distinct advantage over all other social media apps that enable its […]
April 15, 2023

3 AI Tools That Will Transform the Face of Digital Marketing

  Artificial Intelligence (AI) refers to the use of technology to develop systems that can simulate tasks usually requiring human intelligence, such as speech recognition, decision-making, and visual perception.  The evolution of AI within just […]
April 16, 2022

User-Friendly Project Management Tools Available for Remote Teams

  When you’re dealing with remote teams and projects in different time zones and locations, keeping track of due dates and activities without a defined process may be difficult. The remote project management tools are […]