Why is SEO vital to your business?

Many of us don’t know what SEO is in Digital Marketing and why it is vital to our business.
SEO is Search Engine Optimization and it is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Organic traffic is any visitors or any marketing you haven’t paid for and when it is naturally occurring. Below are a few ways you can improve your website visibility.

Details matter!
Domain name helps you get attention and visibility. Domain name is the name of your business website. For example: Google.com or Target.com. These names can improve and enhance your ranking by click through rate.

Here’s an article to help you get on the right track with picking the right domain name. https://moz.com/blog/how-to-choose-a-domain-name-whiteboard-friday

User experience
As a business owner, we all want better organic rankings and more visibility to our site. User experience is at the center of this but many people fail to understand this part. When we search on google.com we know exactly what we are looking for and if we don’t find it, then we go elsewhere. Google’s objective is to provide us information in direct ways which means fewer clicks and quicker answers to our queries. Our goal should be a great user experience, once we have hooked a customer, it could be for a longer duration.

Local Search Engine Optimization
Everyone is always looking for a great place to eat at, and if it’s local then it’s even better right? Local SEO is aimed at optimizing your digital properties for a specific territory which means potential customers would be able to find you quicker and easier. This means they are that much more likely to be your customer. Make sure to have your Google my Business listing current with all the details.

SEO is worth it!
If you knew something would improve your business or your brand would you do it? Of course you would! SEO is worth the money as there’s a big payoff in improving your brand. It’s a business investment that will take you further in your outreach not just for the present but also for the future. I’ll recommend the best help around in case you don’t know where to start. https://www.datatechnologyllc.com/

Role of Title Tag as well as Meta description
Title Tags are vital in aiding search engines understand what your page is about, and they also hold the first impression of your page.

They are used in three important places:
Search engine results pages
Web Browsers
Social Networks

Meta Description
This description is roughly 155 characters long and summarizes your page’s content. If you optimize this part well, you have nailed the on page SEO. You can also watch this video and learn from this channel about SEO by Kashef Mughal.



This blog was published by Naina. R. Ingleshwar