Your Google Business Profile (formerly Google My Business) is a vital tool for SEO, as it’s often the first place customers look for business information like reviews, photos, website details, services, hours, and location. A well-optimized profile boosts your visibility in search engine results and builds trust with potential customers. Here’s a checklist to help you maximize your profile’s impact.

Google Business Profile Checklist

1. High-Quality Images
   Upload at least 10 photos that showcase your team, office, products, and logo. Visual content enhances your profile’s appeal and credibility.
2. Website Link
   Direct customers to your website by adding a clickable link.
3. Founding Date
   Adding your company’s founding date lends credibility, especially for new visitors.
4. Review Responses
   Regularly respond to customer reviews and questions, whether positive or negative, to show engagement and build trust.
5. Service Offerings
   Detail the services you provide to help customers understand what you offer at a glance.
6. Areas Served
   Specify the areas or locations (ex: surrounding suburbs of a major metroplex) your business serves for better local targeting.
7. Business Hours
   Keep your hours up-to-date to let customers know when you’re available.
8. Special Hours
   Update special hours and closure hours during holidays or unexpected closures to avoid confusion.
9. Posts
   Use posts to promote services, special events, or sales. Include engaging text, images, or videos, and add links to direct customers to your website or relevant pages.
10. Products
    Provide a detailed description of your products or services. Include pricing and a link to the product page on your website.
11. Social Media Links
    Add links to your social media profiles to extend your reach and let customers connect with you on their preferred platform.
12. Business Address
    Confirm that your address is accurate and consistent with your website and other online directories.
13. Contact Information
    Ensure your phone number and other contact details are up-to-date so customers can reach you easily.

Why a Complete Google Business Profile Matters

A well-maintained profile doesn’t just enhance your credibility; it’s an effective way to engage potential customers. The more accurate, consistent, and detailed your information, the more likely you are to rank higher in local searches and convert leads into loyal customers.

Google Business Profile-Related Information

Google My Business Posts: A Quick Guide

Case Study: Brush 365

Graciela Custer is an insight writer, content creator, multi-social media analyst, who is passionate about digital marketing and politics.  She can be reached on LinkedIn.