Email marketing is a powerful way to connect with your audience and boost brand awareness. With Zoho, creating and managing email campaigns is intuitive and straightforward. Follow these steps to craft an effective email campaign.

1. Set Up Your Email Marketing Campaign

• Navigate to Campaigns: In the Zoho dashboard, go to Campaigns > Email Campaigns. Next, click the orange Create Campaign button to get started.

2. Name Your Email Marketing Campaign

• Choose a descriptive name, such as “November Newsletter,” and add a date for easy tracking, especially if you send regular updates.

3. Craft Your Subject Line and Preheader

• An engaging subject line and informative preheader are key to boosting open rates. Use concise, compelling language that hints at the email’s value.

4. Verify Your Sender Address

• Use a verified domain email to improve deliverability and ensure credibility. Verifying your sender address is essential before proceeding with the email marketing campaign.
• Navigate to Domains: In the Zoho dashboard, locate the Settings icon: (Top Right)> Deliverability > Domain Authentication.

5. Add Recipients

• Add Subscribers: Once you’re satisfied with the test, add your actual contact list. Confirm that all recipients have opted in by checking the Recipients have given consent to subscribe
• Field Mapping: Fill in contact details of imported contact list (i.e. select “First Name”, “Last Name” and “email address”) to ensure contact details are accurately transferred and organized.

6. Design Engaging Content

• Visual Appeal: Enhance your email’s impact with eye-catching visuals. Add your company logo, event photos, and graphics to align with your brand’s identity.
• Include Links: Provide valuable resources and links to your company’s social media profiles to drive engagement and promote further interaction.

7. Save and Review Your Email Marketing Campaign

• Click the orange Proceed button to save your content and preview it. Use the pencil icon to make edits as needed.

8. Add Unsubscribe and Preferences Links

• To comply with email marketing regulations, include an unsubscribe link and an update preferences option at the bottom of the content section.

9. Proofread and Edit

• Carefully review for spelling, grammar, and functionality. Double-check all links to ensure they work properly.

10. Preview on Multiple Devices

• Use the magnifying glass icon to preview your email on both desktop and mobile views. Adjust the formatting on mobile if necessary for a polished appearance.

11. Send a Test Email

• Send a test email to yourself and sample addresses. Review analytics on opens, bounces, and clicks from the test to identify any adjustments needed.
• Check to make sure links work.

12. Send or Schedule Your Campaign

• Once finalized, you can send the email immediately or schedule it for later. Note that the scheduling feature may require an upgraded Zoho account.

13. Analyze Your Campaign’s Performance

• Review the email analytics, focusing on open rates, clicks, bounces, unsubscribes, and the click map to understand how recipients interacted with your email.
• Navigate to Analytics: In the Zoho dashboard, go to Reports > Sent Campaigns.

Zoho’s intuitive design makes email marketing accessible to beginners and experts alike. A well-structured email campaign on Zoho can significantly boost your brand’s visibility and engagement. Happy campaigning!

Email Marketing Campaign-Related Information

• 10 Best Email Marketing Tools for an Effective Marketing Campaign
• Is Email Marketing Effective for Small Businesses?
• Email Marketing Strategies for Successful Marketing Campaigns
• Simple Tips to Create Call to Action (CTA) that Your Audience will Click

Graciela Custer is an insight writer, content creator, multi-social media analyst, who is passionate about digital marketing and politics.  She can be reached on LinkedIn.