Do you want to track customer conversions through Google Analytics? Numerous self-serve platforms, such as Facebooks Ads, Bing Ads, Google AdWords, etc. offering their tools that track the conversion made by ads. It may include evaluating conversions from several other sources such as LinkedIn that began with the tracking solutions.
Here, I will talk about how to track conversions from different sources via Google Analytics. First, however, let us start with what you think about the term ‘conversion.’ When a user takes any action you want and ‘converts’ to a client, a conversion occurs. It can be anything, leading from simple engaging with your website to purchasing anything or filling out a form.
You may know that all it includes is a specific URL and a defined goal if you know about Google Analytics. But if you have no idea, do install it before going further.
To tags the URL with custom campaign tracking parameters, you should use the URL Builder of Google Analytics. Then, just fill the form by adding the URL with the campaign’s remaining details.
For instance, if you try to track the conversions from LinkedIn Ads, you need to fill the form as below:
URL Builder can take all particulars and give the URL with suitable tracking parameters.
For the ad destination, utilize the tagged URL. It is time to take this new URL link and utilize it in the campaign replacing the standard URL.
Google Analytics includes that when anyone that clicks the URL link is from that campaign. Therefore, it can attribute the actions they involve to the campaign.
You need to define goals within Google Analytics for the conversion you must track if you have not set them already.
For instance, you need to track shopping cart checkout if you are an e-commerce website. You can easily do it by defining the goals that count a visit to the URL link of the confirmation section that users view after completing the order.
Follow the steps listed below to define your goals:
After creating the goal, you can track the performance in Google Analytics and lead it to a suitable source. By following the steps mentioned above, measure the conversion of a digital source quickly!
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About the Author: Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin.