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Google is the most popular Search Engine; YouTube is the search engine for videos. Like Google, YouTube is its search engine and has its own best practices for SEO. Hence, it is important to optimize your YouTube videos to rank for a search.
What is YouTube SEO?
As per Ahref’s “YouTube SEO is the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query. “
What are the steps you need to take to optimize your YouTube channel for search? Follow our tips:
YouTube SEO Tips:
Making Quality Content:
Undoubtedly, the most important factor for YouTube video ranking is Quality Content. The key ingredient to effective video SEO is high engagement. The more people who watch, like, and comment on a video, the better it will generally rank on YouTube.
Use Keywords to improve YouTube SEO:
You have already spent a lot of time researching keywords for your business. Now, it’s time to make sure you are using the same for YouTube videos.
- Rename your video file using the target keyword
- Make sure to insert the keyword in the video title naturally
- Tag your video with popular keywords that relate to your topic
- Create a thumbnail that complements your title
Optimize your YouTube video description:
Writing searchable descriptions can help you rank your YouTube videos. Including long-term search queries in the video, description will help in YouTube SEO.
In-video optimization will help you to increase the retention rate and create a better user experience for the viewers.
- Transcripts/Closed Captions for viewers who do not understand your language.
- YouTube cards is a feature that encourages viewers to take action on any of the below mentioned things:
- Watch another video or playlist
- Discover another YouTube channel
- Donate to a non-profit
- Answer a poll
- Visit an external link
- The purpose of End Screens is to keep viewers on the YouTube platform. E.g.: Having a subscribe button or Recommended videos from your channel.
Encourage people to Like, Comment, Subscribe and Share:
The more the users interact with your YouTube video, the more popular your video is. It is one of the factors YouTube algorithms use to rank videos. Subscribing to the channel has more weight since it means that people will see your content regularly.
Build links to Your YouTube channel, not just your videos
For the best YouTube SEO, you want links to both your channel and videos. The inbound channel links help you to get authority in your niche.
Share on Social Media Platforms:
To maximize YouTube SEO and visibility, share your videos on social channels like Facebook, Instagram, Twitter, Linked In, Quora, etc.
Kash Data Consulting has its own YouTube channel with many useful videos on Digital Marketing. Do not forget to SUBSCRIBE.
Kash Data Consulting LLC is a Search Marketing firm with years of experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas.
Contact us today to learn more about our services and schedule a consultation with a member of our team.
More Links for YouTube SEO:
About the Author: Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin.