Google ads are the best way to drive traffic and build awareness for the audience of a website. Local businesses are aware of this. 63.7% of them report that the paid search is either “somewhat essential” or “very important” to their businesses.
However, paid search – and particularly Google Ads – can do more than drive sales and traffic. Even you can use it to improve the Local SEO of your website.
To help you get the most out of this opportunity, here are some ways to use Google Ads for some local businesses. If you are getting success from Google Ads and ready to try more stuff with it, these tips are worth trying.
Use Local Service Ads
The local service ads are only what sound like: a new advertisement format specifically intended for local businesses offering particular services. They are significant because they are different as compared to the regular Google Ads. Because they are hyper-relevant and local to the searches they are activated by, local service ads can perform quite well.
Utilize the Local Features of Ad Extensions
The links you can see below the description part of some of the text ads are ad extensions. Precisely, the local extensions can help with local advertising. However, it’s not the only kind of ad extension you must test with the local ads. Also, an extension can be beneficial:
- Automated Location extensions
- Affiliate Location extensions
- Call extensions
Use Google Product Listing Ads to Promote Particular Stock Items
If you are in retail, you have got inventory. Actually, if you are a service business, you possibly have multiple items in stock.
Hence, let shoppers close to you know you have these items in stock. Google Product listings can be targeted to a specific location. They are an excellent way to attract individuals who actively shop for what you have into the store.
You can also test Local Inventory ads (LIAs) of Google. They are similar to shopping advertisements and another trackable and easy way to allow shoppers to know you.
Test Title Description and Meta Title tag Copy
Do you want a FREE website audience? The easy way to get it is to split-test meta description tags and title tags of your site’s pages in the Google Ads account.
The two copy formats are unusually similar when you look at them sensibly. The title tags are the same as the text headlines of Google Ads. The ad descriptions fit into the tags of the meta description.
Test Which Customer Reviews Get the Most Clicks
You may ask your customers to leave their reviews for your service, right? Do you use these reviews on the website?
If you are not, you must start. Positive reviews can increase the conversion rate on your website. A few right places should include the contact pages and checkout pages. However, some reviews can get more conversions as compared to others. The only way to understand which review will convert best is to examine.
Google Ads has numerous features to help local businesses target customers close to them. It offers them a substantial advantage over businesses that are not near. In this modern era of Amazon and Big Box Stores, it is essential: Local businesses need all the assistance they get.
Looking for options to get more customers for your business locally through Google Ads? Contact Us !!
Kash Data Consulting LLC is a Search Marketing firm specializing in providing Google Analytics training and services in Dallas, TX. Our Online marketing experts have significant years of practical experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas.
Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin
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