“Read till the end, and you will get a free bike!”
Did you catch the reader’s attention by this line? If yes, it is enough to get your audience towards a call to action you want to make.
Maybe you want your readers to download a PDF file, sign up for a free trial, pick up the call, or visit the landing page. A call to action is necessary in every case.
If there is an action you want your followers to take, you cannot just wish, hope, or hint. All you need is a CTA that explains it out clear and loud.
What is a Call to Action (CTA)?
A CTA is a prompt to get your readers to do something that you want. It can be a part of your website, Google ads, or social media content that invites the audience to take action.
In content marketing, it is the part of the ad intended to turn viewers into customers – or boosting the conversion rate. For instance:
- Get a free trial!
- Sign up for our newsletter!
- Buy now!
In other fields, the objective can be convincing a person to read something or take other actions. For instance:
- Post jobs for free!
- Stop using plastic bottles!
- Download this book!
Tips to Create a Killer Call to Action
Before you sit down to write a perfect message, it is essential to consider your ultimate goals and how your CTA may serve them.
How will you measure the success of your CTA? Some photographs submitted? Newsletter sign-up? Visitors to a landing page?
No answer is wrong, but it is an excellent question to have in your mind while composing the CTA.
Choose Strong Action Words
Whatever action you want to achieve, you need to compel your audience to go for it. Use instructive, clear, and powerful verbs. Use phrases like:
- Download my free guide
- Sign up for a 14-day free trial
- Post jobs for free
Usually, limiting time attracts users to respond fast to Call to Actions.
Call us today – shows urgency and immediacy as compared to just “Call us.”
Register for your spot before it fills up – promptly makes the experience feel exclusive.
Make the Benefits Clear
Does the CTA pass the ‘so what’ test? The audience cares about what is in for them, so you need to let them know.
Choose a language that can inspire emotion or enthusiasm. Go beyond what your business states, and tell the readers exactly what it can do for them.
What is your exceptional selling point? Will readers improve their life?
An example: “Sign up for my guide to earn $500 a day on your blog!” is an exciting Call to Action.
Stay True to Your Brand
If you are chill and calm, your call to action must feel the same. If you are professional and upscale, stay on the tone.
“Go to my website to snatch your time” versus “Shop the fall collection” both lead to the same action, but with a different tone.
If you think your Call to Actions are not working, tweak, polish, and try again. Even a simple change can make a significant difference.
Also, read our blog on how to optimize visual content to boost SEO?
Convert the traffic on your website to leads with Kash Data Technology LLC.
Kash Data Consulting LLC is a Search Marketing firm with years of experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas. Contact us today to learn more about our services and schedule a consultation with a member of our team.
Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin.