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Artificial Intelligence (AI) refers to the use of technology to develop systems that can simulate tasks usually requiring human intelligence, such as speech recognition, decision-making, and visual perception.
The evolution of AI within just the past year has penetrated just about every industry, and the digital marketing sector is definitely no exception. Digital marketing encompasses many facets, like search engine optimization, content generation, and social media marketing. In this article, we will examine three AI tools that are expected to affect the future of E-marketing:
Jasper is one of the top AI writing and content creation tools that businesses can optimize for their marketing campaigns across multiple channels like Google Ads, Facebook, Instagram, and more. It uses the GPT3-model developed by OpenAI to create personable emails, ad copy, articles, and social media captions. The platform can be trained to mimic a brand’s voice to align every post with the company’s tone and messaging.
Businesses can reduce the time required to create compelling content by utilizing Jasper’s services–leading to increased engagement and conversion rates across all channels.
Recognized as an industry leader in multi-channel campaign management, Optimove is a data marketing platform that leverages analytics to help businesses enhance their customer relationships. Optimove collects data from various sources, presenting a consolidated dashboard that companies can analyze and share. Their goal is to continuously optimize algorithms for informed decision-making and straightforward recommendations for marketing strategies.
One of the benefits of using Optimove is being able to help companies build personalized and targeted campaigns that resonate with their audience, increasing engagement, brand loyalty, and revenue.
Smartly brings together creative automation, ad testing, and analytics all in one platform. It reduces manual work, streamlines scaling across all platforms, manages multiple high-performing campaigns all at once and provides feedback to improve advertisements.
A key advantage of using Smartly is its ability to scale a business’s campaign efficiently, which will reduce its costs and improve return on investment (ROI).
These platforms are just a few of the many emerging AI tools that will affect every segment of digital marketing. For a company seeking to optimize business decisions, it is essential to understand how AI can aid or impact them, and potentially partner with these platforms.
If you are interested in learning more about digital marketing don’t hesitate to get in touch with our SEO Team at Kash Data Consulting LLC. Our team can provide the insights and guidance you need to stay ahead in this rapidly evolving industry.
The article was authored and optimized by Nishi Datla, a skilled SEO Blogger and marketing strategist. Please refer to her LinkedIn profile for more information about her professional background.
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