Instagram Reels is a short-form video feature on the Instagram app that allows users to create and share 15-90 second video clips with their followers.
Recently, Meta (formerly known as Facebook) updated features on Instagram Reels to improve creator connectivity with their audience and allow them to earn more stable incomes. Some of these new updates include a destination for trending audio and hashtags, new metrics for Instagram Reels insights like total and average watch times, and a better interface to edit videos. Using these improvements, companies will be able to take their social media presence to the next level.
Without further ado, here are 5 ways to increase brand outreach using Instagram Reels:
In your Professional Dashboard, you can “Check today’s Reels Trends” to keep up with the latest popular videos. Constantly re-evaluating your brand image is a necessary step for any company, as it allows you to identify what is reaching your audience and what could be improved on. If your company can incorporate fun or stimulating trends in your Instagram Reels, your reach and viewership are guaranteed to improve.
2. Use a Short and Efficient Video Format To Catch Viewers’ Attention:
Although Instagram Reels can now be longer in length, the recommended Reel length would be 10-15 seconds to gain effective traction. The average human attention span is 8.25 seconds, so most information given after that time might not be processed fully. It is imperative to create short video content that catches the audience’s attention from the get-go, whether through an impressive hook or visually stimulating images.
3. Use “Add Topics” To Reach Your Target Demographic:
When posting your Instagram Reel, you’ll notice an “Add topics” button that takes you to various topics that might be relevant to match your reel with viewers. This is a perfect tool to utilize for targeting the types of consumers you want to reach. For example, if you’re a clothing company, you might highlight topics such as “Clothing & Accessories” and “Styles & Trends” to categorize your Instagram Reel to match viewers’ interests. To take it an extra step further, you could match your own company’s analytics on audience interests to complement your Reels content.
4. Collaborate With Influencers That Communicate Your Brand’s Vision:
Influencer marketing has been on the rise within recent years, and you definitely don’t want to miss out on the potential niche audiences you might be able to reach by connecting with accounts that can display your products or services more authentically. Acquire influencers who would be good representations of your brand, and collaborate with them to communicate your company’s mission and values in different ways. Using the “Invite Collaborator” button when posting your Instagram Reel gives an opportunity for both the creator you’re partnering with and your company to grasp awareness from your own followers–achieving an effective combined effort.
5. Increase Shareability and Visibility by Personifying Your Brand:
Finally, this tip is a culmination of all the previous steps. Nowadays, consumers are more drawn to brands that seem down-to-earth, almost like a friend. The easiest way for a brand to do this is by humanizing their feed. This could be having an employee film a day-in-the-life breakdown around the company or communicating the brand’s values in a simple, relatable way. When audiences feel like they’re not watching an advertisement, but rather a trendy or empathetic Instagram Reel, they’re more likely to share it with others and freely improve your brand reputation.
Follow these tips to elevate your company’s marketing by focusing on the traction of Instagram Reels and improving your brand relevance.
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The article was authored and optimized by Nishi Datla, a skilled SEO Blogger and marketing strategist. Please refer to her LinkedIn profile for more information about her professional background.
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