GOOGLE ANALYTICS CASE STUDY: learningcomputer.com

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How a website that started as a scratch pad almost a decade ago still drives traffic without any active content development on it? Learningcomputer.com provides free Information Technology tutorials like Microsoft Windows, Microsoft Office, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Access, Visual Basic, Java, SQL Server, Adobe Photoshop, WordPress, Google Ads and many more topics on IT training and computer learning.

Google analytics is used to track the website activity of the users such as session duration, pages per session, bounce rate etc. along with the information on the source of the traffic.

The tool helps to generate and analyze reports which can be used as useful information for the website.

Since learningcomputer.com is a blog website with the intention of providing free tutorials there are no tracking and conversions set for the website in Google Analytics.

Let’s go through some insights of this blog website which proves “Content is King”.

Audience Engagement:

A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.

Google Analytics refers to them as “pageviews that are generated by the same user during the same session.” When a user visits a web page once or even multiple times during a specific session, it is counted as a unique pageview.

Average time spent on the page -Google Analytics measures periods of time by looking at the difference between the time of the first hit and the time of the last hit.

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The report indicates 160,993 Pageviews, 122,755 Unique Pageviews and 3 minutes 43 seconds Average time spent on the page for the period (Oct 1,2010 – Oct 8,2019).

What is a good average time spent on a website?

Well, there’s no one-size-fits-all answer to this question. It all depends on the type, quality and subject matter of your site. That said, over 2 minutes is pretty impressive and anything between 1-2 minutes is on par for niche sites.

The average time spent on the website varies from 52 seconds to 5 minutes 1 second is a good time. The tutorial has a lot of useful information that kept the reader engaged.

Organic Acquisition:

Organic search is based on unpaid, natural rankings determined by search engine algorithms, and can be optimized with various SEO practices. A website which has good content appears in Google search organically.

Direct traffic as website visits that arrived on your site either by typing your website URL into a browser or through browser bookmarks. In addition, if Google Analytics can’t recognize the traffic source of a visit, it will also be categorized as Direct in your Analytics report.

Referral traffic is Google’s method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.

Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms. For example, a person who clicks on a tweet or a Facebook post and then arrives on your brand’s website will be counted in your digital analytics reports as social traffic.

Paid search allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases.

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The report indicates the percentage of Users through Organic search is 69.70%, Direct search is 24.60%, Referral traffic is 3.44% and Social traffic is 2.27%.

 

Behavior Flow:

Behavior Flow report is a visual representation of the path that users travel from one page to another on your website. It was created in order to help you understand what content is most engaging on your website.

Below report shows how the users starting from landing pages are navigating further to different pages or topics of the website also known as interactions. In this example, it clearly indicated how the content is created to lead the user from one related blog to another and keep the user engaged.

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Conclusion: SEO Companies always insist on good content with dense keywords, images, links and videos. A blog can attract a lot of traffic organically and helps in ranking of your website in Google Search.

Posted in: Google Analytics, Search Engine Optimization

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