July 7, 2024
In the realm of digital advertising, Google Ads stands out as a powerful tool for businesses aiming to increase their online visibility and drive traffic to their websites. However, just creating a Google Ads campaign […]
February 1, 2023
What is Audience Segmentation? Customer segmentation is the process of dividing your customers into small groups based on common factors. The most common traits are listed below: Demographics/Location Age Language Interests Journey Life Stage […]
October 9, 2021
Small business owners normally have a tight budget to work with, which makes them feel PPC Marketing is not right for them. The good news is Paid Marketing (PPC) is a great way to attract […]
October 26, 2020
“Read till the end, and you will get a free bike!” Did you catch the reader’s attention by this line? If yes, it is enough to get your audience towards a call to action you […]
September 13, 2020
Google ads are the best way to drive traffic and build awareness for the audience of a website. Local businesses are aware of this. 63.7% of them report that the paid search is either […]
July 9, 2020
Making money is everyone’s dream, and what if this dream comes true from the comforts of your home? Sounds pretty amazing! But how? The answer lies in Google AdSense earning through which you can generate […]
April 28, 2020
In this digital age, a business needs to have a strong online presence. But small business owners have a limited budget and hence can not afford to hire a Digital Marketing Agency. The good news […]
February 13, 2020
Google has added several new features to Google Ads in 2019, and enhanced many earlier features. Seven of the new Google Ads features that are relevant to PPC (Pay per Click) search campaigns are listed […]