How To Grant User Access To Google Analytics

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Google analytics Tracking

Google Analytics is a free web analytics service offered by Google. Google Analytics analyzes visitor traffic, showing users how customers engage with their websites, ads, videos and social tools across all of their devices. Google Analytics can help you understand how your customers find, use, and interact with your website. It shows what works well with audiences and what doesn’t, helping you measure site traffic, allowing to tailor site content and marketing strategies

Let’s say you already have Google Analytics for your website, and now you need to know how to grant access to your data. (Don’t forget: you don’t have to give your Google account information over to someone who needs access to your Google account data!)

Seven easy steps below will guide you through this simple process:

  1. Sign into your account at Google Analytics account. Go to and click on the Access Analytics button to sign in. If you are using your own Google Analytics account, then log in using your username and password.
  1. Once you logged into your account, just go to Admin menu and click on ADMIN:

  1. Under the ACCOUNT, PROPERTY (website) or VIEW you want someone to see, click on User Management menu:

Four permissions are available that you can apply singly or in combination:

Permission Explanation
Manage Users Can manage account users (add/delete users, assign permissions). Does not include Edit or Collaborate.
Edit Can perform administrative and report-related functions (e.g., add/edit/delete accounts, properties, views, filters, goals, etc., but not manage users), and see report data.

Edit permission is required at the account level to create filters. Edit permission is required at the view level to apply filters.

Includes Collaborate.

Collaborate Can create personal assets, and share them. Can collaborate on shared assets, for example, edit adashboard or annotation. Includes Read & Analyze.
Read & Analyze Can see report and configuration data; can manipulate data within reports (e.g., filter a table, add a secondary dimension, create a segment); can create personal assets, and share them, and see shared assets. Cannot collaborate on shared assets.
  1. From there, you can add the email address of anyone you would like to view your Google Analytics data and choose permission you would like them to have:

     5. Click Add.

     6. Next step: the person you added to your Google Analytics will need to log into their gmail. Here is              what it looks like:

  1. The added person will need to click on the link provided in an email:

Please log in to Analytics at to access this account.

The person will be taken to your Google Analytics site (as a new user they may be asked to log-in again with their gmail account):

I hope you have enjoyed these 7 easy steps how to grant permission to your Google Analytics account.

Please visit us at for more information about Google Analytics. If you have any questions or need help, you can Contact Us. Our Search Marketing firm, Kash Data Consulting LLC, is specializing in providing Google Analytics services and training in Dallas, TX. Our Online marketing experts have years of practical experience in SEO, Google Analytics, Google Adwords, Social Media Marketing, You Tube Optimization and Content Writing with WordPress CMS in Plano, Frisco, Allen and surrounding DFW Metroplex areas.

Additional information about granting access to your Google Analytics account here: