Instagram is the visual social media platform with around 1 billion users with a high engagement rate. It is a fantastic place for photographers both professional as well as amateurs. It empowers photographers to be a part of the large and diverse community of like-minded peers and admirers. It is a helpful tool to share your work, inspire others, get inspiration and promote your photography business.
Let’s look at the top reasons to get an Instagram account for your photography business:
Digital Portfolio: Instagram should not be the same as your website portfolio. It is a way to show the world your unique style and personality. Your account doesn’t need to be pixel perfect photos. You need to scale your photographs for mobile devices. Several apps can help you to edit and resize the photos without too much effort.
Growing your Followers: More people follow you equals to more potential customers. It can help you to build a visual journal and get feedback from your followers on your photos. Yet the right people must follow you. Instagram can help you find your audience by using relevant hashtags. You need to research and take a look at the hashtags being used by photography peers.
Build a community: Instagram is a social media platform offering you an opportunity to build a community by engaging with fellow artists and people that follow you. Engagement can be as simple as writing a Thank you on the comment on your photos or answering a question of the follower. You also follow the photographers that inspire you. Community helps to give you new ideas, inspiration and keeps you motivated.
Collaborations: Instagram helps businesses to connect with other businesses and work in collaboration with other people or businesses. For example, A wedding photographer can get the opportunity to connect with wedding planners, florists, catering partners, boutiques, etc. You can get a chance to work with different vendors on various projects, eventually helping you to build a professional network.
Brand Awareness: You can build a strong brand on Instagram by posting a mixture of your professional photos, spontaneous ones, and videos. You can write your own experiences or offer an insight into behind the scenes. You can use Instagram for short tutorials, reflecting your creative and unique style. This all helps the audience to understand your vision, in turn, helping them to connect with you.
Instagram is one of the best social media tools for sharing the photos but there is always a risk of other accounts stealing your photographs without consent or recognition. Given the fundamental nature of Instagram or social media works, it can’t be controlled by you. The best practice to follow is to do your research, set your goals and follow your passion with the online world.
Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time.You can reach her on Linkedin.
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