September 10, 2023

YouTube Shorts vs Instagram Reels

Background YouTube Shorts and Instagram Reels (often referred to as “shorts” on Instagram) are two prominent short-form video formats that have gained traction in the world of digital marketing. Each platform offers unique advantages and […]
May 22, 2023

Top Marketing Tools To Use From Each Social Media Platform

Social media is vital for all businesses in today’s digital age, and it can be overwhelming to navigate all the options to grow your brand. Whether you’re looking to boost engagement on Facebook, reach a […]
May 17, 2023

5 Ways to Improve Brand Outreach With Instagram Reels

Instagram Reels is a short-form video feature on the Instagram app that allows users to create and share 15-90 second video clips with their followers.  Recently, Meta (formerly known as Facebook) updated features on Instagram […]
March 8, 2021

Best Social Media Platforms for Photographers in 2021

Social media offers numerous opportunities for photographers to connect with their followers and fans, associate with other photographers, drive traffic to a blog or portfolio website, build name recognition, and get more work exposure. Every […]
February 7, 2021

Creating a Social Media Marketing Plan from Scratch

Do you want to create a social media marketing plan from scratch? This strategy outlines everything you need to do and want to achieve on different social media platforms. It leads your actions and allows […]
December 7, 2020

4 Easy Tips for Using Social Media to Boost Your Small Business

Look….we get it. Being a small business owner is hard. You’ve got a million things to worry about: taking care of your customers, making sure the right employees are representing you, tracking down that order […]
June 15, 2020

How to optimize Visual Content to boost SEO?

Visual Content marketing is the creation of educational or entertainment material using images, videos, infographics, etc. for your marketing campaigns. Visual Content marketing strategy helps to create content that appeals to the sense of sight, […]