Instagram for photographers: Why do you need Instagram for professional photography?
April 18, 2020Historical Optimization: Why anHistorical optimization in simple words- “Update, tweak, refresh your old content as new trends to generate more traffic and new leads”. HubSpot’s Pamela Vaughan introduced us to SEO update. In her blog post, she shared before and after monthly views the posts generated from organic searches after updating old posts. Are you thinking whether old blog posts on your website need historical optimization or not? Answer the following questions: Do you have a significant amount of organic search traffic? Do you have a substantial base of blog subscribers and social media followers? Do you have a sizeable repository of content worth optimizing? If your answer is “yes” read further to learn why and how you can SEO update past content: Google algorithm and other search engines reward updated, fresh and relevant content by ranking the post higher in Search Engine Ranking Pages (SERP). Building upon existing search authority and not starting from scratch. By updating the information on your blog posts you provide more engaging text to your readers, resulting in a low bounce rate for your website. Once the is SEO updated with relevant keywords and ranks higher in search, it gets New visits which help in getting New Links and New Shares resulting in New leads. Let’s us now help you with few strategies for optimizing the past content: Identify blogs worth updating Conduct a content audit periodically (weekly, monthly, or yearly) suitable for your business. Choose blog posts by their Ranking in Search engine Page using Google Analytics or Google Search Console. Updating the blogs which rank High in SERP with high the Click Through Ratio and low-rank blog posts which have the potential to improve and attract more followers. Optimize for Search Intent The old blog post was written as per the prevalent trends at that time. It is a good strategy to SEO update the post as per current trends: Research and update high-performance keywords in Title, Meta Description, Title Tag, Introduction, Paragraphs, and conclusion. Remember to avoid keyword stuffing. Introduce long-tail keywords and question/answer format to optimize your blog post for voice Update your blog post for your latest CTA like a chatbot, pop up subscription box, etc., following social media handles. Optimize your blog posts for Local Search. Optimize Links Revisit your old content to identify and remove dead links, insert new internal links or referral links. Link building is an essential part of a successful SEO Strategy. Optimize Visual Content It is important if the images, videos are of a similar theme, color, and fonts. It helps your followers to identify your brand across websites and social media channels. Update the images and videos, compress the size and utilize the title, caption, Alt text, and description for SEO. Do not forget to republish on your website, promote the post on social media, and send an email to all your subscribers. Do not leave writing new blog posts for old blog optimization. It should be an important part of your content strategy and not your whole strategy. Don’t fall in rankings, Get your blogs SEO optimized with our team at Kash Data Consulting LLC. Kash Data Consulting LLC is a Search Marketing firm with years of experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas. Contact us today to learn more about our services and schedule a consultation with a member of our team. Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin. Reference Links: https://neilpatel.com/blog/update-old-blog-posts/ https://databox.com/how-to-update-old-blog-posts-for-seod how-to SEO update old blog posts to bring new traffic?
May 14, 2020
In this digital age, a business needs to have a strong online presence. But small business owners have a limited budget and hence can not afford to hire a Digital Marketing Agency. The good news is, there are multiple courses available online that can teach you about different components of Digital Marketing.
To make it easy for you we have handpicked some of the best online digital marketing training resources which are available at no cost:
GROWTH ACADEMY BY wordstream
A free, comprehensive, and interactive educational resource to help small business owners develop skills for Facebook ad training, Google ad training, YouTube training, marketing analytics, and reports.
GOOGLE DIGITAL GARAGE’s
The majority of courses are free and provided by leading industry experts on topics like understanding customer needs and behavior, promoting your business online, Google Ads, etc. With Google, you can be sure of learning up-to-date real-world skills that help you reach your goal.
HUBSPOT ACADEMY
A worldwide leader in free online training and certifications for inbound marketing, social media marketing, Email Marketing, Content Marketing, and Inbound Sales.
UDEMY
A leading global marketplace for teaching and learning. It offers a wide selection of courses (100,000+) on various subjects and has free and paid courses for Digital Marketing covering website designing, content marketing, social media marketing, and pay per clicks.
FACEBOOK BLUEPRINT
A one-stop-shop for creating a good quality Facebook business page, tips for engaging posts for Facebook and Instagram, optimizing Facebook, and Instagram advertising. With Facebook adopting a pay-to-play platform, every small business should utilize the opportunity to learn and utilize the advertising budget efficiently.
SEMRUSH ACADEMY
It has a wide range of courses on topics such as SEO, PPC, SMM, Content Marketing, etc. The trainers are experts in the field of digital marketing. The certificate courses are valid for 1 year from the date certificates are issued.
CANVA DESIGN SCHOOL
Canva design school provides courses in Graphic designing, branding your business, and creating social media posts with the help of Canva. The tool helps to create a visual treat for your customers and keep them more engaged. One can learn to design website headers, logos, infographics, Facebook, and Instagram posts, posters, business cards, etc, everything that you need for your business.
MOZ ACADEMY:
Moz offers fantastic courses for SEO, though the courses are usually paid it is providing the SEO tutorials at no cost until May 31.
YOUTUBE:
Let’s not miss YouTube. It is a great platform for videos on Digital Marketing by industry professionals, agencies, teachers, influencers, etc. Do not miss our Youtube Tutorials below, and if you like our videos please Subscribe to the channel for more learning.
Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin.
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