Voice search is growing rapidly. Voice search is expected to account for 50% of all searches
in 2020, according to ComScore.
As Voice Search grows and becomes more widely used, businesses need to prepare for it
and optimize their websites and SEO strategies to voice queries.
Mobile grew very rapidly and had people scrambling to make their websites mobile-friendly
so that they did not lose SEO rankings and mobile customers. As voice search becomes
more popular, we need to prepare our SEO strategies and websites now to handle the rapid
growth of voice searches.
Voice search is a method of online search which allows users to use a voice command
instead of a typed query to search the web for information, or to make online purchases.
The devices used for voice search queries are voice-enabled smartphones or smart
Voice Search is getting very popular because it is easier and faster to search the web with a
spoken command instead of typing in a search query.
Here are some recent studies on the popularity of voice search:
These projections make it clear that voice search is projected to grow rapidly. As voice
search grows to become a large percentage of all online searches, businesses need to
optimize their websites and search engine marketing strategies for voice search.
Voice Search is being used by both adults and teens for common tasks more than once a
day. People are finding it more convenient and faster to talk to their smart phones and
smart speakers instead of using a keyboard to type in queries.
We are talking to our phones, smart speakers and even desktop computers to
And, we are using voice search to multi-task during the day
70.6% of Americans who used a smart speaker once a month in 2017 used an Amazon
Echo; and 23.8% used a Google Home, according to eMarketer.
Google Assistant, an app you download on your smartphone, is available on more than 400
million devices, according to Google.
Popular voice search devices and smart speakers include Amazon Alexa, Amazon Echo,
Google Assistant, Google Home, Apple Siri, Apple HomePod and Microsoft Cortana.
In addition to on-page SEO optimization for your website content, here are 7 SEO Strategies
to optimize your website for voice search.
<h2> Conclusion </h2>
Voice Search is getting more popular and is projected to be 50% of all online searches by
2020. Voice commerce sales are expected to grow to $40 billion by 2022.
As Voice Search queries increase, conventional SEO strategies may not work for voice
queries and can impact SEO rankings and website traffic. We need to optimize our websites,
content and SEO strategies specifically for Voice queries. This will ensure that our brands
are positioned to improve SEO rankings, provide a great customer experience and increase
leads and sales as Voice search begins to dominate search.
Written by Tanuja Mahdavi, MBA, digital marketing consultant & owner of Gold Mango Design LLC.
Gold Mango Design is a digital marketing and web design company in Plano, TX.References1. WordStream, 33 Voice Search Statistics to Prepare you for the Voice Search
2. Google, OMG! Mobile Voice Survey reveals teens love to talk,
3. Search Engine Land, Study: 48% of Consumers use Voice Assistants for General Web
4. Search Engine Land, Back to Basics: A Beginners Guide to Voice Search and Digital
Assistants in 2019 https://searchengineland.com/back-to-basics-a-beginners-guide-
1. How to Optimize Your Website for Voice Search
2. How “OK Google, “Hello Siri” and “Hey Alexa” are impacting search engine results