Digital Marketing Trends – Digital Summit Dallas 2019

The Digital Summit is a leading national series of digital marketing and strategies.  Thousands of digital marketing leaders, entrepreneurs, and innovators attend the summit each year to stay a step ahead in the ever-changing digital economy.  I had to opportunity to attend the Digital Summit Dallas in early December.  The 2-day (over 50 workshops) conference was jam packed with digital marketing best practices, latest trends and strategy. While I couldn’t possibly share even a summary of all the content presented during the conference in a blog post, I thought I would share the latest trends impacting digital marketing.

 

SEO/Website

72% of marketers state relevant content creation is the most effective SEO tactic
On average, content marketing costs 62% less than traditional marketing (and generates 3X the leads.)
71% of Millennials would try a chatbot experience from a major brand
48% state a websites design is the most important factor in deciding business credibility
40% of marketers say algorithm changes are the biggest obstacle to SEO success
64% of businesses saw leads/sales increase after a website redesign

Google

15% of Google Searches have never been previously searched.
The top 4 search results yield 96% of clicks
Google drives 96% of U.S. mobile search traffic
By 2020, 50% of all searches will be voice searches.
46% of searches are of local intent
Google “near me” searches doubled in 2017
An average of 63K Google searches are performed every second

GMB (Google My Business)

46% of searches are of local intent
84% of consumers trust online reviews as much as recommendations from friends
25% said reviews had to be written within the last month to be relevant
Audit negative reviews. Report those that are suspicious and/or contain inaccurate content
Businesses get 42% more requests for directions if they’ve uploaded images
Profiles with images also get 35% higher click through to their websites than businesses without.  Upload lots of images and upload frequently

 

Mobile

71% of marketers believe mobile marketing is core to their business
84% of small businesses using mobile marketing methods report an increase in new customers
80% of consumers stop engaging in content that does not display well on their device
Users are 5X more likely to leave a site that is not mobile designed

Social Media

62% of marketers chose Facebook as their most important platform
62% of marketers plan to increase their investment in Facebook Video in 2018
Square videos on Facebook take up 78% more space resulting in better engagement than horizontal
84% of marketers are using paid social media promotions
92% of consumers read online reviews
81% of marketers reported increased website traffic with as little of 6 hrs/week of social media marketing
83% of brands found Facebook Live effective for reaching customers
Enjoyment of video ads increase purchase intent by 97% and brand association by 139%
Customer conversion is 129% higher when social media is part of the buyers journey
47% of Millennials state their purchase decisions are influenced by social media
90% of Instagram users are under 35 years old
The best time to reach Pinterest users is Saturday, 9-11pm

 

Video

80% of all digital traffic will be video by 2020
50% of internet users look for videos related to the product or service before visiting a store
YouTube videos on mobile outreach every TV timeslot
Videos generate 12X more shares than texts and images combined
Customer testimonials, how to and demo are the most effective types of video content
95% of a message is retained when seen in a video

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