Small business owners normally have a tight budget to work with, which makes them feel PPC Marketing is not right for them. The good news is Paid Marketing (PPC) is a great way to attract new customers for your small business- but only if you do it right! Start your PPC strategy with the following extremely helpful tips, you can certainly make the most of pay-per-click advertising on a small business budget.
As per WordStream “PPC stands for Pay-Per-Click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to earn those visits organically”. We will discuss some best practices that can help your small business make most of your campaigns.
Set S.M.A.R.T goals for your marketing campaigns. What is S.M.A.R.T goals?
Smart– Must have Clear and well-defined goals.
Measurable– Goals that have measurable parameters in line with business’s goals.
Achievable– Goals must be achievable and not vague.
Relevant– Goals must be relevant in the direction your marketing campaign is taking.
Timely– Goals should have clear deadlines to help you stay on track.
Using broad keywords will increase your chances of reaching more customers. Not only is this a waste of time, but it also has terrible ROI. Be as specific as possible with the target keywords. For example: “Best SEO agency” is a very broad term with a huge Cost-per-click instead use “Best SEO agency in Plano” This will not only cost less. But will ensure the right people who see your ads are actually looking for business/services like yours.
A call to action directs your potential customers which directs potential customers to take next steps and moves the user to down the sales funnel. There can also be multiple calls to action on a page if there are multiple desired actions for the user to take. Be creative and persuasive while writing call-to-action for your advertising campaign.
Once you have the ad campaign published with the right keywords, media and target audience, your work doesn’t stop here. In fact, it is the beginning of real time learning of what works and not works for your small business. Review the metrics through Google Ads, Google Analytics closely and tie things back to your KPIs and Goals.
Finally, when you are operating on a limited budget, your goal should be conversions. It isn’t always easy but it’s a skill that takes years to master. If you find you don’t have enough time to do it on your own, you should consider help of a professional or a digital marketing agency. If you are in Dallas Fort Worth and surrounding areas and need help with paid marketing. Contact us today to learn more and schedule a consultation with a member of our team.
Kash Data Consulting LLC is a Search Marketing firm with years of experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas.
About the Author: Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin