8 Ways to Increase Traffic to Your Website : Free and Paid

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Are you looking for some easy and quick ways to increase traffic to your website? Well! Don’t worry! You are in the right hands. Website traffic plays a vital role in driving business growth, and it is an essential indicator of your company’s development. It helps you to:

  • Get more leads, increase conversion and get more users
  • Improve search engine credibility and SEO
  • Gather insights about the audience to decide what to do next
  • See how best the marketing strategies are working

Well! Achieving these benefits needs increasing traffic to your website and an emphasis on getting high-quality traffic. Let us talk about this aspect in detail:

Free Traffic Versus Quality Traffic

Usually, increasing traffic to your website can improve your site’s ranking; therefore, generating more traffic, but you need to ensure that the traffic increase should be linked with engagement increase as well. If you feel an increase in traffic with a decrease in the conversion rate, you may not bring the right traffic.

There are different methods to optimize your site for conversion – for example, by making navigation intuitive and easy, offering the data your customers want to see, including lead capture forms and call to action in the right places. However, the first step is to get the right customers to your website in the first place. The goal when it is about website traffic should be driving qualified visitors to your site. This way, you can convert those people into leads.

Channels to Increase Quality Traffic to Your Site

There is no single tool that generates high-quality and free website traffic to your site. Well! There is present a mixture of platforms that work together to increase visitors. Some need money, some require time, and some need effort. Some channels and strategies that help to increase traffic to your website involve:

  • Blogging
  • Online Ads
  • Social Media
  • Email
  • Off-page SEO
  • On-page SEO
  • Online Directory Listings

Now, I am going into more detail on the most reliable and effective ways of driving traffic for FREE.

Some Free Ways to Drive Traffic from Google

1.    Make a Free Google My Business Listing

Do you know that Google My Business listing gets almost seven times more traffic if it is optimized? Ensure that the listing is linked to your site; therefore, it is an excellent way to get more website.

Just keep in mind that Google gets smarter and smarter with the results. If your listing offers all the info a customer requires to decide, they may forego your site and visit/contact your company directly – it is better than seeing a website. It can also help to attract the local customers looking for the services your business offers.

2.    Do On-Page SEO

You can do numerous SEO strategies on every website page that helps to increase the ranking of your site in search engines, notably Google, and gain more users. It includes creating high-quality content that people are searching for and writing meta descriptions for all the pages. This meta description will appear below the URL in Google. Being aware of what the page is all about and what will result in a click makes people more likely to do so. The on-page SEO strategies are totally free, but they involve some effort and time as well.

3.    Create Backlinks

Backlinks are links to your site from another source. The backlinks from relevant industries or businesses can help you appear in front of more audiences and drive qualified people to your website. Plus, Google likes backlinks and increases its trust in your brand if they are from some trusted sources. Most trusted backlinks lead to high ranking and hence, more traffic.

4.    Posting on Social Media

Well! Social media platforms are among the famous free marketing tools and usually play a crucial role in increasing traffic to your site. Use LinkedIn, Instagram, and Facebook to promote the blog posts and other beneficial pages on your site. In this way, you can convert your social media users into website customers and get more traffic if you post any shareable content.

Some Paid Ways to Drive Traffic to Your Website from Google

The best way to drive traffic to your site is by paid advertising on Google. Here are some ways explained below:

5.    Google Ads

With the help of Google ads, you need to have your site (mainly a landing page) show up at the top of the search engine for specific keywords. When someone enters a question using these keywords, Google checks all the accounts having the same keywords and will show and rank the paid results as per the relevance and quality of the ads.

Usually, the paid search results appear at the top of the result pages. This kind of exposure is the best way to drive more people to your site by qualified users. Plus, you need to pay when an individual clicks on your advertisement. It will happen only if you have a sufficient budget for paid advertising.

6.    Google Map Ads

You can choose preference through the Google Advertisements platform so that your company appears at the top of the search results on Google Maps. With regularly paid search advertisements, there can be an indicator next to the listing that it is a paid result. However, you can get the exposure from showing up at the top is irreplaceable.

7.    Social Media Ads

With this advertising, you pay to appear at the top spot for the related searches; you usually pay to appear in the associated feeds on social media. Here, you can explain the kind of audience in front of which you like to show up; however, social media platforms do ideal targeting with more psychographic information.

8.    Display Ads

The display advertisements are the banner ads that are placed on the related sites. If you are a fitness company and the ad shows up on the website about athletic gear, this ad will likely get related traffic to your site.

I hope this piece of content will help you a lot to gain more visitors. In case, you need professional help Dallas SEO can help to bring the right customers to your website. Contact Us Today !!

Kash Data Consulting LLC is a Search Marketing firm with years of experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas.

Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin

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