Photographers Tips – How and Why to Optimize Images for SEO in 2021?

Image-optimization-photographers

 

Do you want to optimize images for SEO? With SEO, you can benefit Google to know your content and site more. Besides, you can quickly get exposure to search results of the image, which allows gain interest in different services and products.

If you love to know why image optimization is essential and how to do it for SEO in 2021, keep reading!

Why Optimizing Images for SEO Essential?

The process Google uses to evaluate and rank website content is complicated. Good SEO guarantees an increase in your audience to your site. It is among the excellent methods to get a top place in the SERPs.

If you are a business owner, you may consider that SEO only includes body content, headers, and title tags.

Though these are among the important sections included in SEO, they are not the only ones. Google cannot similarly perceive images as people can, and optimizing images for SEO is the only method to confirm they can comprehend.

While the way of optimizing images for SEO takes some know-how, it is easy to make your photos ready for Google.

How to Optimize Images for SEO?

Now, let us talk about the best tips on how to optimize images for SEO in 2021:

Know Your Keyword Phrases

Don’t forget to do research, as you do to optimize the remaining of your site. You probably know the search phrases the audience use to see you online. If you know about the keywords you want to rank, it is incredible.

Follow Best Practice to Name Images for SEO

It is relatively easy to name your images like image.jpg. As search engines analyze the filenames of the photos, it is not perfect. It means the filename must explain the content present in the image accurately.

Constitute Images in Sitemaps

Google cannot get info from visuals; you should put clues about what they contain. Thus, Google creates image sitemaps as an excellent practice to publish images. It means you must follow its rules for posting online images.

Optimize ALT Tags of Images

Google cannot process images as a human brain. They depend on ALT tags to find out the content being represented. Thus, all the images on the website must have unique AL tags explaining them, and also include related keywords.

Include Title Tags

To optimize images for SEO, you must include title tags along with ALT tags. Different website owners cannot differentiate between these two; however, title tags cannot substitute the images that cannot be shown. Instead, they show up when you move a mouse over the image.

Write Body Content

Although ALT and title tags are essential, they offer less information to Google. Due to this, you must write body content on your webpages, providing them with the context. You need to keep in mind that the images and text should be closely related.

With these fantastic tips, you can optimize images for SEO. It can be time-consuming, but the SEO benefits are worth the effort.

Attention Photographers: Take these steps in 2021 to optimize the images for the best SEO results. 

If you need expert help, our team at Kash Data Technology LLC can help your website or social media get a better SEO ranking. Kash Data is also associated with Dallas Profesional Photography Association.

Kash Data Consulting LLC is a Search Marketing firm with years of experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas.

 Contact us today to learn more about our services and schedule a consultation with a member of our team.

Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin

 

References:

https://imageseo.io/images-seo-optimization/

https://www.wpbeginner.com/beginners-guide/image-seo-optimize-images-for-search-engines/

Related Links:

How to SEO optimize Pinterest for your photography business?

Instagram for photographers: Why do you need Instagram for professional photography?

 

Posted in: Dallas SEO, Digital Marketing Strategy, Off Page SEO, On Page SEO

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