We live in a time where every business, big or small, face high competition. Well! Competition analysis is an essential portion of the marketing efforts that you do, even for SEO. This market analysis will prepare you to get better results and more traffic.
With an increase in the number of marketing competitors, adapting to the changing SEO trends before your opponents implement is essential.
If you are a business owner or marketing professional, comparing different competitors’ SEO marketing strategies should be a part of your regular task.
Importance of Competitor Analysis for SEO
The SEO advancements are challenging to follow unless you have an experienced team that evaluates success rate by testing new strategies.
It cannot be possible in numerous cases, and your opponents can cut across you with multiple SEO strategies that you haven’t tried. It is where competitor analysis comes to save you.
A detailed competitor analysis makes sure that you remain at the top of your SEO marketing actions and get full benefits.
The main idea behind performing competitor analysis is to know the factors such as opportunities, weaknesses, and strengths of the opponents and making specific changes to the current marketing strategy. An in-depth SEO competitive analysis for your plan makes you able to increase traffic to your website and generate leads effectively.
SEO Competitor Analysis Checklist
Know your Competitors:
Every business thinks that they know their competitors but it is not necessary that your online and offline customers are the same. In the SEO world, your competitor is not only the one who provides similar products and services but also appears on the first page of Google. There are a lot of tools available online that can be used to find your competition and their digital marketing strategy.
When it comes to SEO, keywords are the name of the game. Keyword research is the most crucial SEO factor for your business’s online presence. Analyzing your competitor’s keyword portfolio compared to yours helps you to know which keywords will help you to rank higher on SERP and which keywords to avoid. It will also help you to understand what types of content they are writing about and fill the gaps in your content strategy.
Analyzing the traffic metric helps you to understand your competitior’s monthly traffic, the source of the traffic like organic, social or paid etc. This can be taken a step further by analyzing the exact pages that receive the highest amounts of organic traffic and use the data for forming your business’s strategy for generating free and paid traffic.
Quality Backlinks help to build a website’s authority and is a crucial part of a business’s SEO strategy. Getting strong and highly relevant backlinks related to your industry is very tedious and that is where the competitor analysis of backlinks comes to use. You can generate backlinks report by inputting competitior’s domain in competitior analyzer tools available online. The report will show all the domains that link to your competitior’s websites and specifically which page of the website. Do you have similar content? You have every reason to go after the same links.
Paid Marketing Behaviour:
Paid marketing and SEO are not exclusive of each other. Paid marketing campaigns are used for keyword which do not perform well organically and helps to cut the line to the top of the SERP. Looking deeper into your competitor’s paid search efforts will help yo to understand what keywords are their most desired targets and if you can incorporate them into your SEO strategy.
Following are the links to the tools you will find useful:
Knowing about competitor analysis’s sales process helps you to not make the same errors that they did and invest time finding out productive SEO strategies.
Competitive Analysis is an important part of our SEO strategy and our client’s SEO strategy too. We can help you !!
Kash Data Consulting LLC is a Search Marketing firm with years of experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas.
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About the Author:
Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin.