June 13, 2023

UA Vs. GA4: Comparing Content Metrics

Universal Analytics (UA), developed by Google, has been the go-to analytics solution for many businesses over the years to optimize their digital strategies and enhance user experiences. It provides valuable insights into website and app […]
July 12, 2022

What is Google Analytics GA4? What are the Benefits of it?

In October 2020, Google released a new version of Google Analytics known as Google Analytics 4 (GA4), which was subsequently rolled out to all users. With Google Analytics 4, you can use the same tracking […]