A low budget Facebook Ad Campaign should focus on conversions to make the most of every dollar you spend. Only if promoting your business on Facebook was as easy as a Tweet from Elon Musk (#ElonMuskEffect), we would not need to worry about the Facebook ad cost.
Small businesses with restricted ad budgets cannot hire an advertising agency to run Facebook ads but does that mean you lose Facebook ads as an option? The answer is Facebook Conversion Ads.
What are Facebook Conversion Ads:
Whether your goal is page visits, sales, video views, or another action to help grow an online business, Facebook website conversion ads encourage potential customers to visit your post-click page to take action.
Successful Facebook Ads Mantra: Test, Don’t Guess.
What is the objective of your Facebook Ad Campaign?
The first and foremost step is to decide what you want to achieve for your business with the Facebook ad campaign.
Common advertising objective for your Ad campaign are:
- Brand Awareness
- Acquiring Leads
- Increasing Sales
- App Installations
Facebook will ask you to indicate your business objective before you create an Ad. A clear advertising goal can help you measure the success of your Ad campaign.
Set up Website Tracking:
When possible one should set up a Conversions campaign so that you can optimize and track conversions. Set up a Facebook pixel by placing a conversion pixel on your site and then adding it to a Facebook ad in the Facebook ads manager.
Follow the video to learn how to install a Facebook pixel.
Why should a user click your Ad?
“What is in it for me?” is the question user wants to answer. You need to give them a good reason to click the Ad. Your offer doesn’t have to be complicated. You can keep it simple and clearly state the benefit in your ad for the user. For example, you can offer a discount, free digital asset, subscription offers, etc.
What happens after the user clicks the Ad?
Once the user clicks the ad, he/she should be able convinced to take an action and convert. A good offer needs to be supported with an effective landing page. A landing page could be anything: your home page, a blog post, your product sale page, lead capture form, contact us page. An optimized landing page is dependent on your ad campaign objective.
Check landing pages ideas here
Which users will click on my Ad?
As Neil Patel mentioned, “Driving customers-not just visitors-to your landing page is the best way to make sales.”
The “users” or “market” that you are going to is called, “audience” on Facebook. Facebook gives you an estimate of your audience in the firm of potential reach as you increase your targeting options. You can see when your audience size is right. Low budget Facebook conversion ad must research and set up the right side of the audience.
You can define your target audience based on different factors like age, demographic, interests, occupation, etc which is the key to optimization of the ad campaign.
Facebook lookalike audiences are the best cold audience targeting option. It is a way to reach new people who are likely to be interested in your business because they are similar to your existing customers.
But wait, what about the budget?
A budget is the amount of money you want to spend on showing people your ads.
Campaign level Budget ( CBO)
You can set an overall budget for your campaign with Campaign Budget Optimization ( CBO) and just leave it as it is and let Facebook use its intelligence.
Ad set level Budget
You can set individual; budgets for your ad sets. Since small businesses are budget sensitive it is a good idea to set a daily budget at the ad set level.
You can set up a daily ad set budget to as low as $5 per day budget.
It is important to set a start and end date for the campaign so that you don’t end up overspending.
How should my Facebook Ads look like?
Your ad has to be visible and attractive to Facebook users. When your budget is limited, you have to be creative with the ad copies. Video ads attract more user attention than images or just text ads. It’s a good idea to use Facebook creatives in your Facebook ads manager to help you form different Ad copies by providing images of your business and offer.
For a successful Facebook ad copy, you should focus on the text. Keep it simple yet attractive.
Place the link of the landing page to help the audience to convert their final action.
Where should I place my ads for people to see?
You have the option to choose Automatic or manual placements of your ads. You can leave it to Automatic placements and Facebook will automatically look for cheap ways to achieve your anticipated results.
Setting up a Facebook ad campaign
A good rule to follow for setting up a Facebook conversion ad campaign is 1 ad campaign with 1 ad set and 1-3 ads.
Run a retarget campaign
Facebook allows you to retarget your website visitors and prospects who viewed a page, or submitted a form, or added a product to their cart but didn’t complete the action. Don’t forget to set up a retargeting campaign to bring back past website visitors.
How do I know if my Facebook Ad campaign is successful?
Last but not the least, the only way to increase conversions is by analyzing the then correctly so that you can make necessary changes as and when required.
The following metrics should be analyzed:
A total number of conversions like website purchase leads acquisition, Form leads, custom conversions.
Cost per result
Return on ad spend (ROAS)
CPM ( Cost per 1000 impressions )
Clicks ( Link)
CTR (Click-through rate)
Read this detailed blog post to learn about Facebook conversion ads metrics.
Running Facebook ads that convert on a low budget is a complex task but not impossible. Research before and form a stratic Facebook ad campaign to make your campaign successful in your limited money.
If your have any question or need help with a successful Facebook advertising campaign for your small business on a low budget, Contact Us Today !! Our team can help you achieve your desired results without spending an arm and a leg and save you time and cozy.
Kash Data Consulting LLC is a Search Marketing firm with years of experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas.
Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin.