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May 17, 2023

5 Ways to Improve Brand Outreach With Instagram Reels

Instagram Reels is a short-form video feature on the Instagram app that allows users to create and share 15-90 second video clips with their followers.  Recently, Meta (formerly known as Facebook) updated features on Instagram […]
April 15, 2023

3 AI Tools That Will Transform the Face of Digital Marketing

  Artificial Intelligence (AI) refers to the use of technology to develop systems that can simulate tasks usually requiring human intelligence, such as speech recognition, decision-making, and visual perception.  The evolution of AI within just […]
March 15, 2023

Chat GPT-4: The Future of Conversational Ai

Conversational Ai has come a long way since the early days of chatbots. With the development of advanced natural language processing (NLP) and deep learning algorithms, chatbots have evolved into intelligent virtual assistants capable of […]
February 1, 2023

Benefits and Strategies for Audience Segmentation for your online marketing.

What is Audience Segmentation? Customer segmentation is the process of dividing your customers into small groups based on common factors. The most common traits are listed below:   Demographics/Location Age Language Interests Journey  Life Stage […]
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