What is Audience Segmentation? Customer segmentation is the process of dividing your customers into small groups based on common factors. The most common traits are listed below: Demographics/Location Age Language Interests Journey Life Stage […]
In October 2020, Google released a new version of Google Analytics known as Google Analytics 4 (GA4), which was subsequently rolled out to all users. With Google Analytics 4, you can use the same tracking […]
People are posting their experiences on social media with a product they’ve tried, giving suggestions and comments, making complaints when they’re unhappy, and expressing needs that your product might fulfil amid the endless online discussions. […]