search engine optimization

April 7, 2021
April 7, 2021
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Do You Know Social Media Help SEO? Let’s Read How?

Are you thinking about the ways how to use social media as a strategy to improve Google search rankings and SEO? Do you like to boost your SEO campaign with social media? Improving an SEO […]
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February 22, 2021
February 22, 2021
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8 Ways to Increase Traffic to Your Website : Free and Paid

Are you looking for some easy and quick ways to increase traffic to your website? Well! Don’t worry! You are in the right hands. Website traffic plays a vital role in driving business growth, and […]
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February 14, 2021
February 14, 2021
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SEO for Small Business – An Advanced Overview

Are you a small business owner with a basic understanding of Search Engine Optimization (SEO)? Do you want to generate business through Google but aren’t quite sure how to make that happen? If so, you’ve […]
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December 31, 2020
December 31, 2020
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How to Improve Website Speed for Better SEO

In our modern day culture, we’ve grown used to getting the things we want almost instantaneously. The internet is no exception, people expect the websites they visit to load almost instantly. As a result, page […]
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June 15, 2020
June 15, 2020
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How to optimize Visual Content to boost SEO?

Visual Content marketing is the creation of educational or entertainment material using images, videos, infographics, etc. for your marketing campaigns. Visual Content marketing strategy helps to create content that appeals to the sense of sight, […]
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May 14, 2020
May 14, 2020
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Historical Optimization: Why anHistorical optimization in simple words- “Update, tweak, refresh your old content as new trends to generate more traffic and new leads”. HubSpot’s Pamela Vaughan introduced us to SEO update. In her blog post, she shared before and after monthly views the posts generated from organic searches after updating old posts. Are you thinking whether old blog posts on your website need historical optimization or not? Answer the following questions: Do you have a significant amount of organic search traffic? Do you have a substantial base of blog subscribers and social media followers? Do you have a sizeable repository of content worth optimizing? If your answer is “yes” read further to learn why and how you can SEO update past content: Google algorithm and other search engines reward updated, fresh and relevant content by ranking the post higher in Search Engine Ranking Pages (SERP). Building upon existing search authority and not starting from scratch. By updating the information on your blog posts you provide more engaging text to your readers, resulting in a low bounce rate for your website. Once the is SEO updated with relevant keywords and ranks higher in search, it gets New visits which help in getting New Links and New Shares resulting in New leads. Let’s us now help you with few strategies for optimizing the past content: Identify blogs worth updating Conduct a content audit periodically (weekly, monthly, or yearly) suitable for your business. Choose blog posts by their Ranking in Search engine Page using Google Analytics or Google Search Console. Updating the blogs which rank High in SERP with high the Click Through Ratio and low-rank blog posts which have the potential to improve and attract more followers. Optimize for Search Intent The old blog post was written as per the prevalent trends at that time. It is a good strategy to SEO update the post as per current trends: Research and update high-performance keywords in Title, Meta Description, Title Tag, Introduction, Paragraphs, and conclusion. Remember to avoid keyword stuffing. Introduce long-tail keywords and question/answer format to optimize your blog post for voice Update your blog post for your latest CTA like a chatbot, pop up subscription box, etc., following social media handles. Optimize your blog posts for Local Search. Optimize Links Revisit your old content to identify and remove dead links, insert new internal links or referral links. Link building is an essential part of a successful SEO Strategy. Optimize Visual Content It is important if the images, videos are of a similar theme, color, and fonts. It helps your followers to identify your brand across websites and social media channels. Update the images and videos, compress the size and utilize the title, caption, Alt text, and description for SEO. Do not forget to republish on your website, promote the post on social media, and send an email to all your subscribers. Do not leave writing new blog posts for old blog optimization. It should be an important part of your content strategy and not your whole strategy. Don’t fall in rankings, Get your blogs SEO optimized with our team at Kash Data Consulting LLC. Kash Data Consulting LLC is a Search Marketing firm with years of experience in SEO, Google Analytics, Google Ads, Social Media Marketing, Local Search Marketing, YouTube Optimization, and Content Writing with WordPress CMS in Plano, Frisco, Allen, and surrounding DFW Metroplex areas. Contact us today to learn more about our services and schedule a consultation with a member of our team. Written by Tarundeep Kaur, freelance content strategist and writer passionate about SEO and Social Media Marketing in Plano Texas. Loves to cook and paint in her free time. You can reach her on Linkedin. Reference Links: https://neilpatel.com/blog/update-old-blog-posts/ https://databox.com/how-to-update-old-blog-posts-for-seod how-to SEO update old blog posts to bring new traffic?

Historical optimization in simple words- “Update, tweak, refresh your old content as new trends to generate more traffic and new leads”. HubSpot’s Pamela Vaughan introduced us to SEO update. In her blog post, she shared […]
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Read more